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London Designer Outlet has welcomed a number of new brands since the start of the pandemic

From September 10 until 18, La Torre Outlet Zaragoza hosted the Aragon Fashion Week (AFW 21) and the 16th Young Aragonese Designers Competition as a show of support for the local textile and commercial sector.

VIA Outlets has unveiled a new corporate branding following an extensive rebranding undertaking. The new branding clarifies VIA Outlets’ brand purpose as redefining the outlet shopping experience and refocusses its mission and brand experience towards digital transformation and sustainability, which will sit alongside the company’s 3 R’s strategy of remodelling, remerchandising and remarketing.

Opening of the first outlet at the crossroads of East and West on track for Autumn 2022, celebrating the official groundbreaking ceremony on September 8, hosted by the Government of Georgia in the presence of Prime Minister Irakli Garibashvili.

Designer Outlet Warszawa has been awarded the Prime Property Prize 2021 in the category of Commercial Property Market’s Investment of the Year.

VIA Outlets announces the launch of its new, sustainable pop-up initiative to be called the ‘Re.Love’ pop-up store. The concept is part of VIA Outlets’ wider strategy with the ambition to go “Beyond Sustainable” and create an even more positive and regenerative approach to outlet shopping. It will be the first ever pop-up store from VIA Outlets offering sustainable collections and initiatives from existing brands and new brand partners.

One of the two large ‘globe-mailbox’ created exclusively for Vicolungo and Castel Guelfo The Style Outlets, is now on display until 7 November in the famous Milan’s Piazza Duomo, after being exhibited for 4 months at the outlet centres.

The Advantail Group continues its partnership with adidas and is delighted to announce the opening of two new stores on August 27 at Usines Center (Val-d’Oise) and on September 17 at Honfleur Normandy Outlet (Calvados).

Merkal Calzados lands at La Torre Outlet Zaragoza to enrich the offer of the centre, which already has other globally recognized shoe brands such as Adidas, Reebok, Puma, Rockport or Skechers. The Spanish firm comes to the outlet complex to surprise in its 500 square meter store and starts with an opening promotion of 20% discount for purchases over 40 euros.

The WAN (World Architecture News) Awards, now in their 13th year, bring together senior and influential industry professionals to recognise and celebrate excellence in architecture across the globe. Due to the ongoing COVID-19 situation, this year’s awards ceremony will take place online on 17-18 November.

London Designer Outlet is introducing new dog-friendly measures to ensure its guests can enjoy the retail experience with their canine companions.

A new logo, a new brand claim, and an attention-grabbing summer campaign announce the new collaboration between Designer Outlets Wolfsburg and Scholz & Friends NeuMarkt. In a pitch, the creative and versatile concept of the Hamburg-based company prevailed. The re-design of the logo creates modernity and the new claim “Everything but ordinary shopping.” reflects the center’sstrategic orientation to establish even more of an experience character.

VIA Outlets has appointed Jaap Tonckens as an advisor to its Board of Directors.

Specialist asset manager, Realm, has exchanged with three new global brands opening at Scotland’s largest outlet centre, Livingston Designer Outlet. The deals, totalling 6,060 sq ft, include PUMA, Samsonite and Police and reflect the centre’s strong trading period during Q2 2021 following the reopening of non-essential retail in April.

Realm is delighted to be working on this new scheme and will be actively marketing the opportunities throughout the Summer of 2021. Enabling works have already commenced with a target opening date of 2023.

VIA Outlets has chosen Yardi® technology to support growth across its Pan-European portfolio.

With excitement in the air at Wembley Park as it embarks on an events-filled summer, London Designer Outlet is adding to the neighbourhood’s celebrations with the announcement that British menswear brand Lyle & Scott is joining its premium fashion offering.