Trading at the centre has significantly increased in comparison with 2019, with total sales up by £2.6 million for 2021 and specific categories flourishing, such as homeware increasing by 59% and sportswear by 36%.
Christine Grace, Leasing Director, Realm, said: “Realm-managed outlets in the UK have experienced a significant and rapid bounce-back following the reopening of non-essential retail in both 2020 and 2021, and these lettings reflect this success. We have seen growth in sales across many categories, especially as we see social events opening up, consequently having a positive impact on sales in fashion and outdoor areas in particular. Realm continues to proactively find opportunities for retailers in the outlet sector, notably with our recent appointment on Cotswolds Designer Outlet.”
Ben Hughes, General Manager, PUMA UKI, said: “We are very excited to be entering the outlet market for the first time at Scotland’s largest scheme. The outlet model has seen great success of late and we know this will build upon our already thriving business whilst providing a new retail experience for our customers in Scotland.”
Realm-managed outlets have shown significant resilience in the pandemic, especially when compared to full price retail centres, and these lettings further demonstrate the opportunity retailers see in the outlet market.