The brand with the 3 stripes will offer products for women, men and children at both Usines Center (1,247m2surface area) and Honfleur Normandy Outlet (774m2). Its presence will also boost the sports offering at these two centers, already home to major brands including Nike, Quiksilver, O’Neill, Billabong and Volcom, all a big hit with consumers.
“We are absolutely delighted that adidas and the owners of these two outlet centers, AEW and Resolution Property, are placing their trust in our brand. This exciting development has also been driven by the outstanding performance of the flagship store at Usine Roubaix, which opened in January 2020. These latest additions allow us to further expand our retail offering and continue to provide consumers with a wide range of sportswear items at extremely attractive prices. Adidas, one of the world’s leading consumer brands, is already found at Paddock Paris, Channel Outlet and Usine Roubaix”, underlines Franck Verschelle, CEO of the Advantail Group.