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VIA Outlets – Europe’s fastest growing owner-operator of premium outlet shopping destinations confirms another year of impressive growth in 2019. Reinforced by the company’s continued remodelling programme and the introduction of new brands, VIA Outlets delivered exceptional figures including an 8.4% increase in its brand sales and a 6.1% increase in footfall. These results demonstrate the increasing attractiveness of an ever improving VIA Outlets portfolio and the resilience of the outlet sector compared to the headwinds faced by wider, full-price high street and retail markets.

Savvy bargain hunters boosted revenues over the Christmas holiday period at London Designer Outlet in Wembley Park, the capital’s leading fashion and lifestyle outlet centre.The results show the ongoing appeal of aspirational and desirable brands at up to 70% off RRP throughout the year, and at up to 85% off during seasonal sale periods such as the Boxing Day sales.

The third construction stage of designer outlets Wolfsburg was completed in October 2018. This shopping destination serves all those who work nearby, all visiting for the day, and everyone who just wants to enjoy a meal in a lively atmosphere with additional restaurant options like “Frittenwerk” or “Dean and David”.

Springfields Outlet has once again demonstrated its continued resilience, bucking trends when compared to full-price retail destinations, reporting positive trading and footfall stats for the Black Friday trading period.

“Outlet strategies that blend a hybrid occupier mix with a focus on leisure boost dwell time and engage local communities.”

The grand opening of the first outlet village in the Helsinki metropolitan area caused a true shoppers rush.

On November 7, 2019 McArthurGlen Designer Outlet Ashford officially launched its 100,000sq. ft. expansion with a ribbon cutting ceremony hosted by Peter Corr, Centre Manager, joined by Rt Hon Damian Green. The expansion strengthens the centre’s position as the South of England’s go-to destination for fashion, food and homeware, with over 130 premium brands, restaurants, cafes and guest experiences.

Parndorf Fashion Outlet and Freeport Fashion Outlet – both in the greater Vienna area – have been expanded and extensively refurbished, in the Art Nouveau style, over the last few years. This effort has resulted in double-digit growth. The next step, which centers around attractive displays and an experience element when shopping, is currently being taken.