The outlet village format continues to attract customers from St. Petersburg and guests of Russia’s northern capital. The growing popularity of Outlet Village Pulkovo is confirmed by the results of the shopping mall in 2019 – compared to last year as sales and footfall of the outlet village showed a double-digit increase.
Sales and footfall
Compared to 2018, total sales at Outlet Village Pulkovo showed a + 37% growth. In terms of Like for like the increase was + 30%. In 2019, over 1.8 million customers visited Outlet Village Pulkovo, which is a growth of + 32% compared to 2018.
Tourism at Outlet Village Pulkovo
Outlet Village Pulkovo continues to be a popular destination for shopping among foreign tourists, mainly from the Asian region. In 2019 the majority of travelling visitors came from Thailand (34%) followed by China, Taiwan, Hong Kong and Singapore. Among other foreign customers were tourists from Vietnam, India and Indonesia. Compared to 2018, the tourist flow to the outlet village grew by + 30%.
Last year a total of 22 brands opened their stores at Outlet Village Pulkovo, amongst them: Bosco Outlet (Max Mara, Etro, Paul Smith, Moschino, Weekend Max Mara, Ermanno Scervino), Tissot, Boggi Milano, DIM, Tamaris, L’Etoile, Marc&Andre, Naumi and Marc Cain. At the same time, BABOCHKA relocated to a bigger unit of 392 square meters. In terms of restaurants, there was the opening of BB&Burgers, which brings the offer of restaurants in the outlet mall up to five.
“Outlet Village Pulkovo has established itself as the reference of outlet shopping in Saint-Petersburg, both for local citizens as well as for domestic and international tourism,” commented Antoni Gascon, Director of Retail & Operations of Hines Russia. “The authenticity of our project, the quantity and the quality of brands and the synergy that we have with our tenants drove us to great results in 2019, welcoming more than 1.8 million visitors. This year our aim is to surpass 2 million.”