Credit: Silesia Outlet
Ticker

Silesia Outlet joins the FACTORY brand

Silesia Outlet in Gliwice, Poland, is set to join the FACTORY brand, the leading platform of outlet centres in the Polish market, changing its name to FACTORY Gliwice.

Silesia Outlet was opened in March 2019 by NEINVER, a leading investor, developer and operator in the European outlet centre industry and the largest operator in Spain and Poland. In June 2019, the centre was acquired by the joint venture between NEINVER and Nuveen Real Estate. Silesia Outlet will officially change its name to FACTORY Gliwice on 3 April 2020.

“We are delighted that Silesia Outlet is becoming part of FACTORY. Consolidating its operations under one powerful brand specialised in operational management, leasing and marketing is an important piece of the development strategy of Silesia Outlet, Poland’s youngest outlet centre. Changing the centre’s name and visual identity to FACTORY’s popular red-and-white logo should raise its recognition among NEINVER’s business partners in Poland and Europe, as well as tenants and brand representatives,says Bożena Gierszewska – Mroziewicz, Country Head for NEINVER in Poland.

FACTORY Gliwice will operate as part of the FACTORY portfolio, which includes an outlet centre in Annopol and one in Ursus (Warsaw), as well as FACTORY Krakow and FACTORY Poznan. FACTORY is a highly recognised and award-winning brand in Poland. Its outlet centres are directly associated with a powerful offer of attractive brands at permanently reduced prices, and customers consider the outlets to be fashionable venues worth visiting on a regular basis.

The outlet centre, located in the city of Gliwice in the Silesia region, in southern Poland, features a large catchment area of over 6.5 million residents. It enjoys an excellent location next to the Auchan Gliwice Shopping Centre and the Leroy Merlin DIY store. It is also in the immediate vicinity of the A4 motorway, which connects Krakow, the Silesian Metropolitan Region and Wroclaw – the largest economic centres in the south. 

Silesia Outlet, which has recently won “Project of The Year – Fashion Outlet Centre” in the EuropaPropertyCEE Retail Awards, features 12,000 m² GLA of retail space. It is home to over 60 shops representing well-known domestic and international brands such as Guess, Diverse, Pierre Cardin, Pepe Jeans, Only, Triumph, New Balance, Puma, Reebok, and Tefal Home & Cook. A second phase is planned to expand the offer to 20,000 m² of GLA and 120 shops.

Sign up for our ACROSS Newsletter. Subscribe to ACROSS Magazine.

Ticker MORE

Cushman & Wakefield Hires Ben Binns for Senior EMEA Retail Role

Cushman & Wakefield has appointed Ben Binns as Head of Cross Border Retail Agency, EMEA, the latest strategic senior hire for the firm this year.

SES Spar European Shopping Centers continues to invest in its own power generation

SES is setting up an additional large-scale photovoltaic installation on Top of the Shopping Centers “MARIANDL” in Krems. This marks the third large-scale photovoltaic system for a SES-Centers.

Collaboration is Key to Rebuilding the Retail Ecosystem

Societies have changed, retail has changed, and so must architecture and the real estate industry. “Le 31” has become a model for Redevco’s vision on how to redefine retail and create a connected community of stores, partners, and visitors.

What Does the Permanent Shift in Consumer Behavior Mean for Retail Destinations?

The last two years have shown us that nobody can predict the future, but: Understanding detailed customer behavior and responding with specific value and service are no longer “extras” with respect to the retail business model – they are essential to survival.

Over 40 million products at Kaufland.de

The ever-growing product range: Online marketplace Kaufland.de now offers more than 40 million products from over 8,000 online retailers. In recent months, 10 million new items have been added, especially to the homeware, electronics, kitchen & household product worlds.

MARK appoints Bruce Gillingham Pollard on Borough Yards project

The European private equity real estate investment manager, MARK, has appointed Bruce Gillingham Pollard to advise on retail leasing alongside CBRE at the Borough Yards development in London SE1.