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Starting a new life with a new name

The “Freeport Outlets” have become “Affinity Outlets”, “Puerto Venecia” is now called “intu Puerto Venecia”. These are just two current examples that show that retail properties are regularly rebranding themselves.

Walter Seib

Understanding what our guests really want

Those who want to exploit successful Food & Beverage (F&B) locations at high traffic locations would do well to immerse themselves in the needs of the guests. This statement may seem obvious, but it’s really not that simple.

Prado

Projects & Openings Europe

FRANCE: The new Prado opened in Marseille –
UNITED KINGDOM: Axiom shopping and entertainment development in West Yorkshire –
BELGIUM: Les Bastions in Tournai opened its doors to the public. –
GERMANY: Hansa Center –
POLAND: Janki –
AUSTRIA: Murpark –
SERBIA: Stop Shop Požarevac and Vršac –
UKRAINE Rive Gauche.

Bill Kistler, ICSC’s Executive Vice President and Managing Director of EMEA

Reimagining department stores in Europe

Department stores are a key part of the retail mix in Europe. With bleak news about the sector blowing across the Atlantic, we thought it was time to take a close look at just how things were faring here in Europe. ICSC’s research has uncovered both shared challenges and fundamental differences.

Bart Vink, Redevco

Placemaking is not a blueprint business

With the advent of e-commerce, stores are being used by retailers to differentiate themselves from e-commerce platforms, providing shopping experiences that cannot be reproduced at home.

RiveGauche

A reference in particular the river Dniper

Leslie Jones Architecture in London and Urban Experts in Kiev have been appointed by international developers Immochan Ukraine to design the interior of Rive Gauche shopping and entertainment complex in Kiev. With nearly 400 shopping centers managed in 12 countries across Europe and Asia, Immochan is one of today’s leading European commercial real estate companies for shopping centers. Simon Scott, Head of International Business at Leslie Jones Architecture, reveals details about Rive Gauche’s interior design.

Arn Willems, GTC

RENOWNED GLOBAL FASHION BRANDS NO LONGER GUARANTEE SUCCESS

Until recently, securing a renowned global fashion brand as a shopping mall anchor was often considered a guarantee for success. This was particularly the case in CEE, where many such retailers were just beginning to enter the market.

The Lobby in Stockholm

Developers continue to push pop-up spaces

With these spaces, they give online brands the opportunity to launch a test balloon and find their footing in stationary retail. But also car companies like Tesla and Volvo work with this retail format.

Cover MK Illumination

MK Illumination Special: Enlightening Your Vision

With today’s consumer looking for the ‘experience’, shopping centers can tap into emotions through attractive lighting displays and decorations that tell stories and actively engage them.

Liviu Tudor

New investors expected in Romania

Liviu Tudor outlines two current areas of focus for retail developments in the CEE-country: the construction of retail parks in small cities and the extension of existing commercial areas in larger cities.

Benoy’s project Vadistanbul mall, located near Belgrade Forest, north of Istanbul

PROJECTS & OPENINGS EUROPE

Benoy’s project Vadistanbul mall north of Istanbul | Galeries Lafayette Flagship Store Luxembourg | Kongahälla Shopping in Kungälv located north of Gothenburg | Belgrade Waterfront project in Serbia | ECE´s Hessen-Center in Frankfurt | The redevelopment of the Whitgift mall by the Croydon Partnership – a joint venture between Westfield and Hammerson.

Alexander Kollitsch (right) and Thomas Seikmann during their exclusive interview for ACROSS

“We are not portfolio holders”

INVESTER United Benefits is one of the most active players on the Austrian real estate market. ACROSS spoke to INVESTER co-founder Franz Alexander Kollitsch and Thomas Seikmann, managing director of the company’s own center management company Ekazent, about the company’s retail activities.

Alberto González, Director Asset Management Real Estate Merida Capital.

Towards the new reality of shopping malls

All through the years, commercial models in the retail sector have been evolving in alignment with changing consumer habits. It goes without saying that these consumer habits have experienced a huge transformation lately, especially due to the rapid advance of technologies and the digital era. However, I don’t believe that the boom of ecommerce will lead to the extinction of most shopping malls.

Udo Radtke is Head Location Advice, Geo Insights, Geomarketing at GfK Germany

BELGRADE – AN INSIDER TIP ON THE DANUBE?

The Serbian capital tends to be viewed as more of an insider tip than a universally acknowledged hotspot, among expansion-minded European retailers. This is partly due to the city’s challenging retail conditions.

Alison Bowcott-McGrath, Managing Director at Maynineteen

Retail Events – Raising the Game

Consumers have the technological freedom to shop whenever and wherever they want, and brands are expected to work much harder than ever before to maintain their loyalty.

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Shaping Spaces: Top Placemaking Projects of 2025
Across the globe, developers and architects are reimagining what it means to create “retail space.” The projects featured in this special edition, selected by leading industry experts, represent more than just successful developments; they are blueprints for the future of how we live, shop, and connect.
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