Shaftesbury announces opening of London-based fashion label, Folk, to iconic Berwick Street, Soho

Known for its meticulous attention to detail and focus on quality, textures and fabric characteristics, the label will present both menswear and womenswear in its new Soho shop at 3 Berwick Street, offering visitors well-made casual clothing with a modern British spin.

Designed to reflect the brand’s commitment to understated elegance, the store has been created collaboratively alongside esteemed sculptor Paul Vanstone and Racing Atelier. Visitors can expect minimalist features and a clean, uncomplicated style while the intricacies of the in-store fittings showcase a distinct brand identity complementing the brand’s classic approach to design.

Addy Williams, Senior Retail Portfolio Manager at Shaftesbury says: “Folk is a welcome addition to Berwick Street’s already-thriving fashion offering, joining the likes of Oliver Spencer, Universal Works and Clarks Originals. Shaftesbury has long established Soho as a hub for contemporary fashion and will continue to bring new and influential brands to the destination.”