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Union Investment, owner of Hamburg’s Quarree Wandsbek, is investing roughly 40 million euros in the refurbishment of the mall. Extensive construction work is scheduled to be completed by the end of 2020, which, inevitably, will have an impact on ongoing operations. What types of marketing measures can be used to counteract the possible drop in footfall and the corresponding drop in turnover? Center Manager Frank Klüter, from Sierra Germany GmbH, and Britta Finke, from lead agency 21Media, explain the situation.

Premiere in Bratislava +++ Cano in Singen–90 percent leased already +++ Distrikt Nørrebro to open flagship store in Forum Rotterdam +++ Online retail is on the rise internationally

Rødovre Centrum is known for campaigns that combine light, design, and creativity to both promote the center and benefit the local community. Their “Furry Christmas” festive campaign continues this tradition in true “Rødovre Centrum” style.

Allianz Real Estate Refinances a 300-million-euro Acquisition +++ Investment in Hallplatz-Galerie in Zweibrücken +++ Investika purchased Galerie Butovice

From January 24 to 28, 2020, Christmasworld is focusing its product range on the success factor customer-experience at the point of sale. Together with the Institute for Retail Research in Cologne, the Retail Boulevard (BLVD) 2020 will focus on the ‘customer journey’ by illustrating the steps towards the purchasing impulse and good customer relationships in different stores.

Cracovia Outlet is set to become the only new fashion and lifestyle center in the Polish city. Peakside Capital and the KG Group have recently reached an agreement on this matter. ROS Retail Outlet Shopping has been appointed as the management company.

Celebrating the end of a successful year of Arts, Sloane Stanley has announced the latest street art installation just in time for Christmas. The festive scene is the seventh to appear on the King’s Road this year, and features a forest scene with skating rink alongside a warming winter hearth by artist Antonio Rodrigues Jnr.

After quite a difficult time in Europe, when the main objective of the managers of most shopping centers was to try to sell every square meter of commercial space to tenants, including areas within shopping arcades, things are, in my opinion, back on track – the green track.

“Another factor not to be underestimated in terms of quality of stay are the restrooms, whose cleanliness many visitors regard as a litmus test for the general condition of a shopping center – just like they would in a hotel room.”