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July 2019

Neinver – a leading investor, developer and operator in the European outlet centre industry and the largest operator in Spain and Poland – has announced that sales across its outlet portfolio grew to €487M during the first half of the year, an 8% increase compared to the same period in 2018. The number of visitors to the 16-outlet-centre portfolio also rose by 3% to 21 million.

Location marketing becomes increasingly important. This is the way to sustainably boost a shopping center’s frequency and revenue.

Fashercise, the successful activewear e-commerce label, has selected Seven Dials for its first UK store. Launching at 46 Monmouth Street this summer, the 650 sq ft space marks the evolution of the digitally native brand into a specialist concept store in London’s West End.

On July 11, Centro Oberhausen celebrated the completion of the two-year modernization project. Together with partner CPP Investment Board, Unibail-Rodamco-Westfield invested around 20 million euros in the refurbishment. Half of the investment sum went into the core of the revitalisation, the redesign of the Coca-Cola Oase food court.

Shopping centers gain their competitive edge with innovative support options that bind customers to them and motivates these customers to return.

Around three years ago, Immofinanz, which operates throughout Europe, decided to market its retail properties under the names Stop Shop and VIVO! Today, 80 Stop Shops provide daily consumer goods for Eastern and Southeastern European consumers.

Marketing a location in 2019 is no longer about being the biggest retail space in a region, having a diverse mix of sought-after tenants, and handing out a few flyers. In order to stand out from the crowd, cope with rapid societal changes and expectations, and drive footfall, retail properties need to offer more than experiences: they need to create opportunities for people to connect. MK Illumination discusses how to forge connections and create a powerful location marketing strategy using light, design, and innovative thinking.

Retail real estate specialist ECE Real Estate Partners has set up an open-ended pan-European shopping centre fund. The new “ECE Progressive Income Growth Fund” (EPIG Fund) has secured equity commitments of more than EUR 700 million from a leading global institutional investor base and has acquired a seed portfolio consisting of dominant shopping centres in Germany, Austria, Denmark, Poland and Italy with a market value in excess of EUR 1.6 billion. For the upcoming years, further acquisitions of dominant European shopping centres are planned.