“Our outlet portfolio has shown a strong performance during the first half of the year in all the markets in which we operate,” said Carlos González, Neinver’s Managing Director. “In addition to intensive brand and retail management, our growth strategy is focused on expanding our international footprint through selected opportunities and on renovating several of our strongest centres to continue to increase their value and deliver outperforming results.”
The company is currently renovating Vicolungo The Style Outlets in Italy and Roppenheim The Style Outlets in France and will start renovations in some of its centres in Madrid this year to elevate their customer experience and increase their commercial offer. Moreover, Neinver continues to make progress with its two major outlet projects in the Netherlands and France. The company and Nuveen Real Estate have laid the foundation stone for Amsterdam The Style Outlets, set to open in autumn 2020. The centre, Neinver’s first project in the Netherlands, has already pre-leased 70% of its GLA. In France, close to the Swiss border, the company will start construction of Alpes The Style Outlets this summer, scheduled to open in spring 2021. The centre has already pre-leased 40% of its GLA.
New and expanding brands in the portfolio
The first semester of the year also recorded strong leasing activity. In Germany, Thomas Sabo has joined Halle Leipzig The Style Outlets, while Geox opened at the Halle Leipzig and Montabaur centres. Scotch & Soda opened its first outlet store in Italy at Vicolungo. In Spain, Adidas has opened at Coruña The Style Outlets and Fashion Outlet Barakaldo and is now present in Neinver’s entire outlet portfolio in the country. The Italian firm Trussardi has opened its first outlet store in Madrid at the San Sebastian de los Reyes centre, while The Style Outlets centre in Barcelona has added Marina Militare’s first store in Spain and will also be home to the first Spanish outlet of U.S. Polo Assn., the official brand of the United States Polo Association. In Poland, Furla has opened a pop-up shop at Factory Krakow, while Tommy Hilfiger has opened at Factory Poznan and is now available in all four Factory centres in that country. The company also continues crafting a compelling F&B offering across the portfolio and opened with the Cannavacciuolo Group a new smart gourmet space with Chef Antonino Cannavacciuolo’s products at Vicolungo The Style Outlets near Milan.
Results by market
Germany, where Neinver operates Halle Leipzig and Montabaur The Style Outlets, recorded the strongest growth with a 16% increase in sales and 13% rise in footfall to 1.6 million visitors. While both centres achieved double-digit growth in sales and footfall, results were particularly high at the Halle Leipzig centre, which opened its second phase in April 2018.
In Poland, sales increased by 9% while footfall reached 5.6 million visitors. Neinver, which operates four Factory centres in Warsaw (Ursus and Annopol), Poznan and Krakow, recently strengthened its leadership in the country with the opening of Silesia Outlet in Gliwice in March and the later acquisition of that centre together with Nuveen Real Estate.
In Spain, brands’ sales grew by 8% while footfall increased by 5% to 9.8 million visitors. Viladecans The Style Outlets in Barcelona, which Neinver and Nuveen Real Estate opened in 2016, achieved excellent results with a 10% increase in sales and 7% in footfall.
In France, Roppenheim The Style Outlets increased both sales and footfall by 6%, receiving over 900,000 visitors during the first half of the year.
The Italian portfolio’s two The Style Outlets centres, in Vicolungo and Castel Guelfo, recorded a 4% increase in sales while visitors reached 3 million during the first six months of the year.