Image: Australian F&B brand Butcher and the Farmer
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Butcher and the Farmer announces international debut at the O2

AEG and Crosstree Real Estate Partners have announced the international debut of Australian F&B brand Butcher and the Farmer at The O2, signing a farm-to-table concept focused on shared dining.

The brand will join the expanding range of restaurants sitting alongside London’s premium outlet shopping destination, ICON Outlet at The O2. In addition, international bubble tea operator CoCo, is taking a unit whilst luxury gelato brand, Snowflake, has also signed for their latest site under the roof of The O2. Collectively, the brands will take over 8,100 sq ft of space.

  • Created by My Kitchen Rules 2015 winners, Steve Flood and Will Stewart, Butcher and the Farmer’s first site launched in New South Wales, Australia. The brand has now selected The O2, as the first step in their international expansion and will take a 6,996 sq ft space, with 266 covers. Set to open in September, the farm-to-table concept is backed by executive chefs Will and Steve, who have curated a menu with simple, honest and delicious ingredients which are sourced directly from farmers and providers.
  • Global bubble tea brand, CoCo, is set to take a 430 sq ft space in August. Famous for its world-renowned bubble tea, this will be the brand’s second store in London following their site in Soho.
  • London based luxury gelato brand, Snowflake, is also set to join The O2 in August and will take a 700 sq ft space, located opposite Oxygen Freejumping.

Speaking on behalf of AEG and Crosstree, Marion Dillon, Leasing Director for The O2 and ICON Outlet, said: “Securing the international debut for Butcher and the Farmer at The O2, highlights our appeal and trend-led food and beverage offering with some of the most relevant and exciting dining operators in the capital. Joining leading brands CoCo and Snowflake, Butcher and the Farmer will enrich our diverse mix of international cuisine, complementing the unrivalled fashion and leisure offer all under the roof of The O2.”

Steve Flood, Brand Manager, Butcher and the Farmer added: “The London dining scene is an impressive, eclectic market – a place we have always envisaged our unique brand flourishing. The O2 stood out to us as the ideal platform to launch our brand overseas, with our restaurant positioned alongside ICON Outlet, and an extremely high volume of visitors from all across the globe. For our first restaurant in Europe, we wanted a popular location with huge potential and the developing area of North Greenwich in one of the most well-visited capitals in Europe, ticked the box for us.”

Lunson Mitchenall and Davis Coffer Lyons are the F&B agents for The O2. CBRE and CWM are the retail leasing agents for The O2. Butcher and the Farmer represented themselves, TK Retail acted on behalf of CoCo and CWM also represented Snowflake.

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