June 2016

The “First Store by Alexa” contest gives wings to new business ideas. Fabian Hellbusch, Head of Marketing at Union Investment Real Estate GmbH, and Jens Horeis, Head of Property Management at Sonae Sierra Germany, tell ACROSS all about it in an interview.

As a member of the “First Store by Alexa” jury, Jens Peter Klatt, Head of Multichannel at Mister Spex, insists the participants must offer a unique customer experience.

It is important for retailers in shopping centers to offer state-of-the art payments. Payment methods and behaviors are changing. Prepaid cards are one of the shopping trends that meet the needs of modern consumers and they are becoming increasingly popular. The concept of gift cards is especially highly rated. For malls, they are a way to ensure customer loyalty by offering their own individualized gift cards. SIX Payment Services has issued its 1 millionth prepaid card and will continue to focus on them.

Spar is entering a new era of price labeling with Umdasch Shopfitting. ESL.inclusive was initiated by Umdasch Shopfitting’s newest corporate division, viBIZ—Digital Shopfitting—developed together with Spar and Imagotag. Its first installation was launched in Spar’s store on the campus of the Vienna University of Economics and Business.