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ACROSS

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GfK study: European retail in 2020 and 2021

Probably almost everyone in Europe would like to see a return to normality, to where we have achieved herd immunity, infection numbers are controlled, and coronavirus-related restrictions are lifted. Whenever we reach that normality, it will still be a new kind of normal. The coronavirus pandemic will permanently change the way we work, live, and consume – and retailers will also have to find their way in the new world after the acute shock of 2020 and 2021.

centre:mk study reveals self-gifting trend hits new highs this christmas

According to a recent study commissioned by centre:mk, one of the UK’s top 10 shopping centres, almost a quarter of adults plan to buy a present for themselves as many feel that they simply deserve a treat this year; while 29 per cent are not expecting many gifts from others after an extraordinary year.

Centre:mk study reveals the rise of the flexi-wardrobe trend

According to a recent study commissioned by centre:mk, one of the UK’s top 10 shopping centres, 49 per cent of adults now own more ‘relaxed’ clothes than ever before. The poll of 2000 adults revealed that Britain has become a nation of fashionable ‘loungers’ due to people now living a flexi-lifestyle.

GfK study on European retail

A 2019 review and how Black Friday has become the most important annual shopping event. All that, and more, can be found in GfK’s study on key European retail indicators.

GfK study on retail conditions in 32 European countries

GfK has carried out a comprehensive analysis of the European retail scene in 32 European countries. The study examines purchasing power, the retail share of the population’s total expenditures, inflation, sales area productivity as well as changes in retail due to eCommerce, as well as a turnover prognoses for 2015. The study will appear in the forthcoming edition of ACROSS Magazine, which will be published in June.

Credit: MK Illumination

EMOTIONAL EXPERIENCE OVER SQUARE METERS: HOW LIGHTING, IDENTITY, AND STORYTELLING MAKE RETAIL REAL ESTATE FUTURE-PROOF

In a world where square meters no longer guarantee success, Thomas Mark, President of MK Illumination Group, argues that the future of retail lies in how spaces make us feel. From safety to storytelling, light plays a pivotal role in transforming commercial real estate into places of belonging, optimism, and human connection. As retail shifts from transaction to transformation, emotionally intelligent design is becoming a strategic necessity not just to attract visitors but to inspire loyalty, community, and lasting value.

credit: Dan Dalton / Getty Images - Caiaimage

Discounters Remain Top Choice across All Generations

A recent pan-European study shows that hard discounters like Aldi and Lidl continue to dominate grocery shopping preferences, and that their appeal reigns across different age groups, from Gen Z to retirees.

The Final Chapter of the European Shopping Places Trust: A Legacy of Education, Research, and Empowerment

In 2025, after more than a quarter of a century of dedicated service to Europe’s retail real estate community, the European Shopping Places Trust (ESPT) will close its books. For the professionals, students, researchers, and industry leaders touched by its work, this moment is less an ending than a milestone. This is a chance to reflect on what has been achieved and the legacy that will endure.

credit: Robert Fritz/SES

Strong Partnerships, Thriving Centers: SES Shoppartner Satisfaction Survey 2025

Austria’s largest shopping center operator, SES Spar European Shopping Centers, has taken a close look at the satisfaction of its retail, gastronomy, and service partners. The results of a new survey show high marks across the board, especially for local center management and the company’s strong image.

From Fashion to Leisure: Transforming Shopping Spaces for Tomorrow’s Cities

A radical transformation: As traditional retail declines and department stores shutter, cities are reimagining these spaces as vibrant hubs of leisure, culture, and community. From immersive entertainment in London to rooftop farms in Antwerp, this shift reflects more than just changing consumer habits – it’s reshaping urban life itself, explains Herman Kok, Associate Partner at DISCvision. Discover how tomorrow’s cities are turning shopping into experience, and malls into modern agoras.

credit: BBE

BBE Handelsberatung Appoints Dr. Philipp Hoog as Partner

With the promotion of Dr. Philipp Hoog to partner as of July 1, 2025, BBE Handelsberatung underscores its long-standing commitment to shaping the future of retail and consumer goods through expert strategy and innovation.

Credit: European Real Estate Brand Institute

HBB Wins European Real Estate Brand Award for Third Consecutive Year

Hamburg-based real estate developer HBB has once again been recognized as Germany’s top retail developer, receiving the prestigious European Real Estate Brand Award for the third year in a row. The accolade highlights HBB’s strength in innovation, sustainability, and brand resilience in a rapidly evolving market.

CEO PERSPECTIVES 2025 – When the Tenant Thrives, the Asset Flies
What will it take in 2025 for an asset to take off? For this special, we asked leading figures in the European retail real estate sector what they see as the most significant current challenges, as well as the solutions needed, for retail assets not just to survive but to prosper.
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