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GfK study: European retail in 2020 and 2021

Probably almost everyone in Europe would like to see a return to normality, to where we have achieved herd immunity, infection numbers are controlled, and coronavirus-related restrictions are lifted. Whenever we reach that normality, it will still be a new kind of normal. The coronavirus pandemic will permanently change the way we work, live, and consume – and retailers will also have to find their way in the new world after the acute shock of 2020 and 2021.

centre:mk study reveals self-gifting trend hits new highs this christmas

According to a recent study commissioned by centre:mk, one of the UK’s top 10 shopping centres, almost a quarter of adults plan to buy a present for themselves as many feel that they simply deserve a treat this year; while 29 per cent are not expecting many gifts from others after an extraordinary year.

Centre:mk study reveals the rise of the flexi-wardrobe trend

According to a recent study commissioned by centre:mk, one of the UK’s top 10 shopping centres, 49 per cent of adults now own more ‘relaxed’ clothes than ever before. The poll of 2000 adults revealed that Britain has become a nation of fashionable ‘loungers’ due to people now living a flexi-lifestyle.

GfK study on European retail

A 2019 review and how Black Friday has become the most important annual shopping event. All that, and more, can be found in GfK’s study on key European retail indicators.

GfK study on retail conditions in 32 European countries

GfK has carried out a comprehensive analysis of the European retail scene in 32 European countries. The study examines purchasing power, the retail share of the population’s total expenditures, inflation, sales area productivity as well as changes in retail due to eCommerce, as well as a turnover prognoses for 2015. The study will appear in the forthcoming edition of ACROSS Magazine, which will be published in June.