Credit: Mark Westerby, location is centre:mk

Centre:mk study reveals the rise of the flexi-wardrobe trend

According to a recent study commissioned by centre:mk, one of the UK’s top 10 shopping centres, 49 per cent of adults now own more ‘relaxed’ clothes than ever before. The poll of 2000 adults revealed that Britain has become a nation of fashionable ‘loungers’ due to people now living a flexi-lifestyle.

With the majority of the nation partially working from home or the office and having social occasions both in person, and virtually, the study found that 28 per cent of respondents feel they need to give their wardrobe a refresh to suit their new flexi-lifestyle. Adults are now 10 times as likely to buy a jumper over a suit and five times as likely to purchase jeans over a maxi skirt. 35 per cent will be ditching their heels in favour of trainers, while fewer than one in 20 plan to buy stilettoes this season.

On average, the 25-34 age group have been the biggest spenders over the past few months, splashing out £123 on new fashion – with a fifth of this bracket spending £200 or more. 18 per cent plan to buy more comfortable clothes to accommodate their new flexi-lifestyle, with the average adult planning to spend £103 on their autumn/winter look, but 51 per cent have conceded that their clothes shopping trips will be different to usual due to a lack of social occasions likely to take place this autumn/winter.

As a result, 31 per cent plan to opt for more casual pieces over smarter looks, and 21 per cent need to buy flexible items that they can wear both working from home and in face-to-face meetings.

Kim Priest, Head of Marketing at centre:mk, said: “Our research shows that shoppers are opting more for comfort particularly when working from home. However, while they’re a bit more relaxed in their attire, they are still keen to look as good as ever, often paring comfort on the bottom half with a smart top to take the children to school, jump on an important zoom or for those rare real life social occasions we all want to make the most of.”

The study also found that these ‘flexi-wardrobes’ will also include a fashionable face covering, oversized t-shirts, gymwear and leggings. They will also have four pairs of jeans, six jumpers and four pairs of trainers.

It also emerged that three in 10 adults are planning to buy more jumpers than they normally would have in previous years, while a quarter want to stock up on more t-shirts and hoodies. However, a quarter of women plan on buying boots. The research also found that Brits are planning to fork out £48 on beauty products for the autumn/winter season.

Prof Carolyn Mair PhD, Behavioural Psychologist and author of ‘The Psychology of Fashion’, who has collaborated with centre:mk as part of the research, added: “Many people miss the opportunity to be spontaneous, so we are choosing clothing items that can be combined effortlessly to work in multiple contexts. This reduces uncertainty, increases confidence and provides a sense of control which in turn contributes to our wellbeing.

“What we wear is our second skin, it expresses who we are. Prior to the pandemic, we associated traditional workwear with conscientiousness and professionalism, but working from home has changed what we wear to perform our jobs and the associations that we make about appearance. We can exert and command authority in casual clothing in many different ways. Although we make a judgement about a person in under 1 second based on their appearance alone, we often change this when we know them better.”

Over 120 stores have now re-opened at centre:mk, including fashion and cosmetic favourites; John Lewis, Joules, Dune London, Primark, Boots, Lush.

Sign up for our ACROSS Newsletter. Subscribe to ACROSS Magazine.

Ticker MORE

Realm banks on F&B occupier growth with key appointment

Realm has grown its leasing team with the appointment of Caroline Helyer as leasing manager. Caroline will be working across several of Realm’s schemes – including Dalton Park, Milsom Place and Bedford Riverside – where she will be leading initiatives to secure new retail lettings and lease renewals, as well as enhance the customer shopping experience and F&B offering across the portfolio.

redos buys Äppelallee-Center retail warehouse in Wiesbaden, Germany

Hamburg-based large-scale retail property specialist redos Group has acquired the Äppelallee-Center in Wiesbaden near Frankfurt. The purchase was made on behalf of the special AIF "Redos Einzelhandel Deutschland III".

PINKO will open store in Ocean Plaza Shopping Mall in Ukraine

The Italian brand PINKO will open the second store in Ukraine in Ocean Plaza shopping mall. The exclusive distributor of the brand is ARGO. The new store with an area of ​​160 sq.m. will open its doors on the first floor in May. A wide range of women's clothing, shoes and accessories will be presented.

Sabine Georgi Appointed as ULI Germany/Austria/Switzerland Executive Director

Sabine Georgi joins the Urban Land Institute (ULI) from Royal Institute of Chartered Surveyors (RICS).

Acquisition of The Moor, Sheffield in a Joint Venture with BRAVO

NewRiver is pleased to announce that its joint venture with BRAVO Strategies III LLC in which it holds a 10% stake has exchanged contracts to acquire The Moor, a 28 acre estate in Sheffield city centre, from CEP ASI UKPF Nominee 1 Limited and CEP ASI UKPF Nominee 2 Limited, for total consideration of £41.0 million, representing a capital value of £60 per sq ft.

Ziv Gigi appointed as Managing Director for GTC’s operations in Romania

GTC has announced the promotion of Ziv Gigi to the position of Managing Director Romania. He will be responsible for all operations of GTC in the Romanian market.