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Search Results for: real estate – Page 4

credit: Marc Peter

THE GREAT COMEBACK OF PHYSICAL RETAIL REAL ESTATE

A crisis forces us to think in new and different ways. It is a challenge – but finally, almost always, it leads up to new ideas and helps to speed up the much-needed change, states Caroline von Westerholt, Head of Strategy & Repositioning of Retail Properties at Twenty One Media GmbH. She explains her biggest learnings from the current crisis.

Credit: Left: HyperIn | Right: google

NEW RETAIL REAL ESTATE DATA FROM HYPERIN SHOWS HOW SHOPPING MALL TENANTS ARE INCREASINGLY ATTRACTING CUSTOMERS WITH GREEN ADS

Finnish retail real estate tech company HyperIn’s latest mall retailer data shows that sustainability-related tenant offers have risen significantly in 2022, with the word green appearing in up to four times as many offers over the last year. The trend is an indicator for retailers on ad targeting, pointing towards an increasing share of ads for green products and experiences.

The impact of war: Ukrainian retail real estate market in 2022

Ukrainian Council of Shopping Places, a member of the European Council of Shopping Places (ECSP), has published a report providing insights on how retail destinations are adapting to the war and the impact it is having on the market. This report, which is exclusive to ACROSS, calculates losses and damages suffered by the shopping centre industry, retail turnover losses and shows reopening plans for some shopping centres.

Credit: Christian Stemper

Real Estate Marketing – Why Not Do It Better?

“The world keeps on turning, but marketing strategies have been the same for decades,” is the verdict of Bernhard Klein, Chief Marketing Executive of IMMOFINANZ, on traditional marketing efforts in the retail asset class. In his guest contribution, he outlines various opportunities and improvements with the help of software-based automation of sales and marketing processes.

Out now: New issue “RE-THINK! – How to reassess development, invention and communication in retail real estate”

OUT NOW – LATEST ISSUE! +++ RE-THINK! – How to reassess development, invention and communication in retail real estate. The real estate industry has been in a state of change for a few years now: increasing online retail, the move to multi-channel, changing logistics requirements, a strong emphasis on entertainment, a much higher level of diversity in retail, and last but not least, the big issue of ESG. “Re-think” – is the order of the day.

credit: Decathlon

ambas Real Estate: First DECATHLON branch in Münster

On behalf of the property owner, ambas Real Estate GmbH has successfully let 5,000 sq m of space of the York-Center retail park in Münster to the french sporting goods manufacturer and retailer DECATHLON.