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Digitalization in the retail sector is in full swing. This is leading both to a changed shopping experience for customers of local suppliers and discounters and to simplified processes in the management and purchase and sale of retail real estate. However, retailers should be mindful of customers’ interests when using artificial intelligence (AI) in sales. While functioning digital systems are important, completely digital smart stores without personal support miss the mark when it comes to consumer needs. This is shown in the third GRR Basic Retail Report, which GRR Group is presenting with its cooperation partner Savills.

The property expert WISAG Facility Service offers specialized solutions and service packages for different market sectors. This also applies to retail real estate. WISAG deals with all the fundamental questions of the retail sector, far beyond the company’s core business. Joaquin Jimenez Zabala, who is responsible for WISAG’s business activities in the retail real estate sector, explains this and more to us.

In 2022, Atrium European Real Estate became part of G City. As part of the rebranding process the company will be present in the market under the new name G City Europe. Subsequently, a number of corporate rebranding steps will be taken in various areas.

A crisis forces us to think in new and different ways. It is a challenge – but finally, almost always, it leads up to new ideas and helps to speed up the much-needed change, states Caroline von Westerholt, Head of Strategy & Repositioning of Retail Properties at Twenty One Media GmbH. She explains her biggest learnings from the current crisis.

Finnish retail real estate tech company HyperIn’s latest mall retailer data shows that sustainability-related tenant offers have risen significantly in 2022, with the word green appearing in up to four times as many offers over the last year. The trend is an indicator for retailers on ad targeting, pointing towards an increasing share of ads for green products and experiences.

Ukrainian Council of Shopping Places, a member of the European Council of Shopping Places (ECSP), has published a report providing insights on how retail destinations are adapting to the war and the impact it is having on the market. This report, which is exclusive to ACROSS, calculates losses and damages suffered by the shopping centre industry, retail turnover losses and shows reopening plans for some shopping centres.

“The world keeps on turning, but marketing strategies have been the same for decades,” is the verdict of Bernhard Klein, Chief Marketing Executive of IMMOFINANZ, on traditional marketing efforts in the retail asset class. In his guest contribution, he outlines various opportunities and improvements with the help of software-based automation of sales and marketing processes.

OUT NOW – LATEST ISSUE! +++ RE-THINK! – How to reassess development, invention and communication in retail real estate. The real estate industry has been in a state of change for a few years now: increasing online retail, the move to multi-channel, changing logistics requirements, a strong emphasis on entertainment, a much higher level of diversity in retail, and last but not least, the big issue of ESG. “Re-think” – is the order of the day.