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Location marketing becomes increasingly important. This is the way to sustainably boost a shopping center’s frequency and revenue.

The technological challenges that brick-and-mortar retail faces – a deliberately critical scenario.

Marketing a location in 2019 is no longer about being the biggest retail space in a region, having a diverse mix of sought-after tenants, and handing out a few flyers. In order to stand out from the crowd, cope with rapid societal changes and expectations, and drive footfall, retail properties need to offer more than experiences: they need to create opportunities for people to connect. MK Illumination discusses how to forge connections and create a powerful location marketing strategy using light, design, and innovative thinking.

Lifestyle Outlets Gloucester Quays is celebrating its 10th anniversary, a major milestone in the regeneration’s success story.

“We have found that people who feel at home and receive genuine attention from attentive staff are prepared to stay longer and spend more. Attention is our secret ingredient for success.”

It will be the largest and most modern store of eobuwie.pl in Poland. The most cutting-edge footwear retail chain in the country has decided to extend the space leased four times in Galeria Młociny from 580 sq m up to 2,300 sq m. All this to create the first two-level store, where we can find almost 200,000 pairs of shoes – as much as 70 traditional stores – and also offer an online order delivery service on the same day.

The cornerstone ceremony for Galeria Chełm, the first shopping centre in the town of Chełm, was held on Friday, 22 March 2019. Held near the intersection of Lubelska street and Rejowiecka street, the ceremony was attended by representatives of the local government, the project investors Acteeum Group and Equilis Europe SA, prospective tenants as well as other companies involved in the development.

A connected, future-ready, liveable urban core – that’s the vision for the city of Wolfsburg’s Nordkopf district. The development project is now picking up speed. The plans for the inner city areas to the south and the west of the Wolfsburg train station will be designed by the SIGNA Group, which has been signed as an investor and a project developer for the entire area. The Austrian SIGNA Group and Wolfsburg AG are concluding a project development agreement for this purpose. The next step for the project partners will be to develop an overall concept to be put to the Wolfsburg City Council and all other involved parties for approval.

Independent bakery and baking school, Bread Ahead, is the latest retailer to join the line-up at Wembley Park, the £3bn urban development adjacent to the world-famous National Stadium.

CBRE arranged leases of two new shops to Spanish jewellery brand TOUS. Its new locations are at Arkády Pankrác in Prague and Olympia in Pilsen. These two shops are the 11th and 12th outlets of this successful company in Czechia which came here three years ago. During the cooperation, CBRE helped open as much as half of the brand’s shops in the country. The expansion documents how successful TOUS is on the Czech market.