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The demands placed on brick-and-mortar retailers have intensified significantly: Experiences, clear positioning, and top-quality levels are no longer optional, but mandatory. “Only those who provide a sense of clarity stand a chance of survival", says Christoph Andexlinger, CEO of SES Spar European Shopping Centers.

In today’s evolving retail landscape, marketing automation is no longer optional, it is essential. Shopping centers, once purely transactional spaces, are now transforming into dynamic destinations for experience, entertainment, and community connection. However, in a world in which consumers expect relevance, immediacy, and personalization, how can centers deliver consistent, high-quality engagement without overwhelming their marketing teams?

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SUSTAINABLE BY DESIGN: HOW KAUFLAND IS FUTUREPROOFING ITS STORES WITH EDGE CERTIFICATION

EDGE certification is a key part of Kaufland’s bold plan to slash CO₂ emissions across its vast real estate portfolio. From triple glazing to heat recovery systems, Dominik Uhe, Head of Investor Relationship Management at Kaufland International describes how a data-driven approach is transforming Kaufland’s properties into models of green retail – and why Kaufland believes sustainability starts with the building itself.

The Global Hub of Innovation: exciting shopping-places with unique store concepts and forward-looking ideas. The 4th ACROSS Study Tour takes us to the United Arab Emirates.

Across the globe, developers and architects are reimagining what it means to create “retail space.” The projects featured in this special edition, selected by leading industry experts, represent more than just successful developments; they are blueprints for the future of how we live, shop, and connect.

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THE LATEST PLACEMAKING NEWS

Designer Outlet Croatia Expansion and JOY Rugvica to Become the Region’s Largest Commercial Zone

Feb 21, 2025

Shopping ambiance at The Style Outlets. /// credit: NEINVER

NEINVER SETS A NEW RECORD AS BRAND SALES RISE MORE THAN 8% ACROSS ITS PORTFOLIO TO REACH 1.63 BILLION EUROS

Feb 21, 2025

Westfield Shopping City Süd, Austria: At Its Best, a Shopping Center Is People’s First Port of Call

Feb 21, 2025

Westfield Hamburg-Überseequartier Announces Opening Events

Feb 20, 2025

Trust in service quality - MEC extends four mandates at successful retail locations, such as here in Saarbasar. /// credit: MEC

MEC Successfully Extends Management For Four Retail Locations

Feb 20, 2025

BetterChoice — Compliance Made Easy, Sustainability Made Relevant

Feb 19, 2025

LATEST ISSUE

PROJECTS, TRENDS AND STRATEGIES

About Mixed-Use Real Estate Drivers

Digitalization, flexibility, and mobility trends are key factors according to Multi Corporation.

Eurovea Generates Movement along the Banks of the Danube in Bratislava

The Eurovea mixed-use complex was completed in the Slovak capital just over 10 years ago. The shopping center is being enlarged by 25,000 sq m, with the new retail space scheduled to open next year.

Opening soon: the second stage of Slovakia’s most ecological shopping center

The shopping area of Eperia in Prešov is increasing by a whopping 50% with 25 new shops, new restaurants, and a multiplex cinema.

About the Green Roof of Nivy Station

HB Reavis has created an oasis for leisure and retail in the heart of a lively district in the Slovakian capital. The 12,000-square-meter green roof serves as a highlight.

LATEST TRENDS IN ASSET AND CENTER MANAGEMENT

Sierra Balmain as new manager for three shopping centers in Poland

Sierra Balmain assumes management mandates for three Stage Capital shopping centers in Poland: Pasaż Łódzki, Galeria nad Jeziorem, and CH Osowa.

People on the move

Recruitments, promotions and appointments…

JLL Poland presents new Management Board

JLL’s new management board is made up of a team of leaders featured with cross-sectional competences, and experience spanning both the real estate market and other sectors.

Thomas Hinderling is the new Head of Center & Mixed-Use Site Management

Thomas Hinderling will become Wincasa’s new Head of Center & Mixed-Use Site Management (CMSM) as of May 1, 2022. He takes over the position from Felix Kubat, who is leaving the company at his own request. Philipp Arnold will succeed him as Head of Mixed-Use Site Management (MUSM) German-speaking Switzerland.

OUTLETS

DEVELOPMENTS AND TRENDS IN THE OUTLET INDUSTRY

Movement on the Largest Outlet Center in the Czech Republic

The Prague Outlet will count 30,000 sq m of GLA. The investor’s stated aim is to develop a premium offering, with light and airy interiors encompassing a host of designer and high street brands.

Joint venture for Designer Outlet Algarve established

Ikea Centres and the Mutschler Group signed a joint venture agreement for the development of Designer Outlet Algarve.

Blackstone and Multi purchase Palmanova Outlet Village

Multi recently announced the acquisition by Blackstone Real Estate Partners Europe IV of Palmanova Outlet Village, a 22,000-sq-m, high-quality outlet center located between Trieste and Venice.

Serravalle Designer Outlet grows

Europe’s largest luxury designer outlet, Serravalle Designer Outlet, near Milan, one of 20 McArthurGlen Designer Outlets across Europe, recently announced its expansion.

RETAIL

STRATEGIES OF RETAILERS

Galeria Store Chain Had Profitable Start In 2025

According to its co-owner, the German department store chain Galeria has made a profitable start to the new financial year following the insolvency proceedings concluded in the summer.

SES Commissioned With The Center Management Of Hungarian KORZÓ For Another Five Years

The owner of the KORZÓ shopping center in Nyíregyháza, Hungary, a pan-European banking group, has commissioned SES Spar European Shopping Centers to manage the center for a further five years.

Köln-Arcaden In Germany Receives A Sustainable Mixed-Use Development from Union Investment

Union Investment, owner of the Köln Arcaden shopping center in Germany, is planning to develop the site into a new mixed-use quarter. The preliminary planning envisages around 108 apartments, some privately financed and some publicly subsidized, as well as senior citizens’ apartments, a facility with care places for senior citizens and office space for a total of around 800 employees.

Olaf Ley Takes Over The Management Of Eurofund Germany

Eurofund Group has appointed Olaf Ley, who has been with the Group since November 2024, as the new CEO Retail for Germany.

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