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Retail

STRATEGIES AND EXPANSION PLANS OF RETAILERS

Hardware, software, analysis—the holistic “smart tracking” solutions developed by the Digital Retail experts at Umdasch Shopfitting provide extensive information about customer behavior in shopping malls and stores.

An international jury of experts commissioned by EHI and Messe Dusseldorf bestowed the most convincing store concepts with the EuroShop Retail Design Award again this year.

Umdasch Shopfitting had a booth at EuroShop, the leading retail trade show in Dusseldorf, once again this year. The topic of digital retail was omnipresent.

More than half of consumers in some European countries shop both online and offline. For example, German and Dutch omni-channel shoppers are responsible for more than two-thirds of total retail turnover (source: GfK non-food consumer panel).

How retail technology and increasing digitalization are changing retail and the shopping center industry.

In an interview with ACROSS, Sebastian Baumann, Head of Department ECE Future Labs, speaks about the “Digital Mall” project and how shopping center operators can gain from new technologies.

According to the recent study “Expansion Trends 2016” by EHI and the Hahn Group, diminishing turnover and declining footfall is putting retailers under pressure.

In an interview with ACROSS, Rob Clarke, Center Manager for The new Strand in Merseyside, spoke about how his team has embraced traffic- and location-based technologies to boost performance.

More and more online retailers are entering the world of bricks-and-mortar retail. According to Kai Hudetz, Managing Director of the IFH Köln, Institute for Retail Research in Cologne, they dream of locations in high-traffic malls.

RETAIL TECHNOLOGY | Gift cards are becoming more and more popular. With a shopping center gift card, consumers are always sure to give the right present. That is why it is also important for malls continuously to adopt to this trend and offer their own individualized gift cards.

It is important for retailers in shopping centers to offer state-of-the art payments. Payment methods and behaviors are changing. Prepaid cards are one of the shopping trends that meet the needs of modern consumers and they are becoming increasingly popular. The concept of gift cards is especially highly rated. For malls, they are a way to ensure customer loyalty by offering their own individualized gift cards. SIX Payment Services has issued its 1 millionth prepaid card and will continue to focus on them.

Spar is entering a new era of price labeling with Umdasch Shopfitting. ESL.inclusive was initiated by Umdasch Shopfitting’s newest corporate division, viBIZ—Digital Shopfitting—developed together with Spar and Imagotag. Its first installation was launched in Spar’s store on the campus of the Vienna University of Economics and Business.

Samsung’s store in Paris is a high-end shop for electronic products that sets standards for equipment and design. Umdasch Shopfitting is therefore proud to have been selected by the Korean company as a partner.