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ACROSS

August 4, 2015

“The challenge to develop great unique concepts”

Thomas Mark, Vice President of MK Illumination, talks with ACROSS about the most important trends in Christmas lighting and the reasons why the demands of shopping center operators are incompatible with progressive budget cuts.

Russia: In love with outlet centers

Strong interest from retailers and customers’ positive views of outlets mean a bright future for Russia’s outlet centers. There is potential to launch 25 to 30 new projects in the next 10 to 15 years.

The outlet market in Poland

The traditional shopping center market in the country appears to be becoming saturated and investors are now seeking other “niche” retail formats.

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THE LEVEL OF EXCELLENCE WE SHOULD STRIVE FOR TODAY AND TOMORROW
Originally developed solely to meet the daily needs of consumers, shopping centers quickly became an asset class. The model worked very well for a long time, but as consumer behavior has changed, so have the requirements of tenants, operators and investors. The obvious task to satisfy customers, business partners and stakeholders is: Get your customers to return to your locations. Clear differentiation and positioning as well as a clear focus on people are crucial.
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