Historically the people of Belarus went to Vilnius, Warsaw, or Moscow to buy brands that they could not get at home. This trend is beginning to change as more and more international brands seek space in the country’s new shopping centers.
The largest empirical study of brand equity in the real estate industry – the “Real Estate Brand Value Study” by Eureb – is expanding its panel. In cooperation with ACROSS, European retail developers and operators will be examined for the first time.
The Savills’ “UK Shopping Center and High Street Bulletin, Q4/2014” notes intense activity in the country’s market with increased investor activities and demand for the sector. This trend is expected to continue into the medium term.
According to Savills, transaction volumes in the black-red-gold republic rose by a third in the first quarter of 2015 compared to the same quarter last year.
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