At its conclusion, the 21st edition of the trade fair shows just how much the retail landscape has changed: omnichannel and e-commerce have been significantly expanded. Heidemarie Kriz went in search of the most promising innovations for ACROSS. Read the third part of her fair report.
“We create spaces” a strong mission of the Umdasch Group that does not stop at the virtual world. In addition to sound expertise in designing and creating new spaces, the company thinks big and ventures beyond the boundaries of the physical world with its competencies. Specifically, this involves the entry into the metaverse.
The extent to which a retailer can satisfy the needs of its customers significantly depends on the technology it utilizes and masters. Consumers have become accustomed to the often highly individualized approach provided by e-commerce, and they expect the same in the brick-and-mortar environment. Technology stands ready to meet the challenge.
Kaufland is launching the expansion of its marketplace Kaufland.de. From 2023, their customers in the Czech Republic and Slovakia will not only be able to shop at their numerous stores, but also around the clock in the online marketplace.
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