The extent to which a retailer can satisfy the needs of its customers significantly depends on the technology it utilizes and masters. Consumers have become accustomed to the often highly individualized approach provided by e-commerce, and they expect the same in the brick-and-mortar environment. Technology stands ready to meet the challenge.
Kaufland is launching the expansion of its marketplace Kaufland.de. From 2023, their customers in the Czech Republic and Slovakia will not only be able to shop at their numerous stores, but also around the clock in the online marketplace.
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