OCTOPUS – a physical touch of retail

Brief Description of Octopus:

• History of Octopus/changes due to digital developments; vision of the company; field of application; markets; clients demand; importance of interaction in retail and how technology inspires it

CEO and founder Emre Yıldız on the benefits of Octopus for shopping centers

ACROSS: What are the advantages of your solutions for shopping center?

Emre Yıldız:

ACROSS: How do retailers but also operators benefit from the solutions?

Yıldız:

ACROSS: Which challenge/problem is solved by your products?

Yıldız:

ACROSS: What requirements must be met in order to integrate Octopus?

Yıldız:

ACROSS: How does a use case for shopping centers look like (e.g. Fiba Mall Adana)?

Yıldız:

INSERT NEW VIDEO

Case Studies from the retail sector

Kingli

The Challenge: Kiğılı, a menswear brand, had over 200 screens supported by a central display management system. However, these systems proved inadequate in reaching their target audience effectively due to the brand’s focus on only men. With no means to measure the success of displayed content or receive feedback, marketing, and sales decisions were reliant on general opinions, leaving the accuracy of these choices uncertain.

The Solution: Octopus has introduced the Video Analysis service, incorporating the Conditioned Content feature, in Kiğılı stores. This strategic implementation allows Kiğılı to engage effectively with the target audience/visitors, ensuring communication happens at precisely the right moment for optimal impact while enabling thorough target audience analysis. As a result, the screens within the stores have seamlessly transformed into dynamic communication channels. This evolution plays a pivotal role in Kiğılı’s strategy, fostering the development of varied communication approaches tailored to specific branches.

Results Obtained: In branches where Octopus technology is implemented, Kiğılı conducts customer analysis based on real data. With insights derived from this data, the brand can establish highly effective communication with its primary target audience—male customers.

M&S

The Challenge: With Octopus Signage and its Video Analytics solution, M&S gains insight into the effectiveness of their campaigns displayed on screens, backed by detailed analytics data that includes a breakdown of demographics. Building upon this success, the project will expand to incorporate the Octopus Wi-Fi solution, enabling M&S to delve deeper into customer behavior within their stores. This extension will provide valuable information on specific areas of the store where customers spend the most time, enhancing their understanding of customer engagement and preferences.

The Solution: With Octopus Signage and its Video Analytics solution, M&S gains insight into the effectiveness of their campaigns displayed on screens, backed by detailed analytics data that includes a breakdown of demographics. Building upon this success, the project will expand to incorporate the Octopus Wi-Fi solution, enabling M&S to delve deeper into customer behavior within their stores. This extension will provide valuable information on specific areas of the store where customers spend the most time, enhancing their understanding of customer engagement and preferences.

Results Obtained: The project started with Octopus Video analytics and will continue with Wi-Fi Analytics for customer behavior analysis. Despite being at a very early stage in the project, M&S has already started to collect very valuable, real daily data from their stores. They have just updated their marketing strategy based on the attraction data they’ve gotten from the content displayed on their screens.

Brew Mood

The Challenge: Brewmood relied on traditional paper-based menu boards, limiting their flexibility in showcasing new products and updating prices. The absence of technology hindered their ability to recognize the effectiveness of their content and provide reliable feedback to the marketing team. Despite acknowledging the diverse audience segmentation in coffee shops, Brewmood couldn’t sense it due to the lack of technological tools in their establishments.

The Solution: Octopus revolutionized Brewmood’s menu boards, starting the project with its main product, Octopus Digital Signage. This solution empowered Brewmood to effortlessly manage menu boards across their single location and multiple shops. Through Octopus Video Analytics, Brewmood gained insights into product attraction based on location and demographics like age and gender.

Results Obtained: Brewmood has gained more knowledge on their customers’ likes and needs for every single coffee shop. As a result, they obtain better results as they create their strategy based on the collected data. Now, they are able to involve their physical shops into their digital world, where they are more flexible, and their content is measurable.