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retail real estate

credit: Retail Customer Experience

On the way to the smart store: GRR Report shows opportunities for digitalization in retail real estate

Digitalization in the retail sector is in full swing. This is leading both to a changed shopping experience for customers of local suppliers and discounters and to simplified processes in the management and purchase and sale of retail real estate. However, retailers should be mindful of customers’ interests when using artificial intelligence (AI) in sales. While functioning digital systems are important, completely digital smart stores without personal support miss the mark when it comes to consumer needs. This is shown in the third GRR Basic Retail Report, which GRR Group is presenting with its cooperation partner Savills.

Credit: TBI Architecture & Engineering

MEC’S CONSTRUCTION BUSINESS CONTINUES TO GROW

MEC, the retail real estate specialist and German market leader for the operation of retail parks, has successfully completed 48 general planning projects in 2022. MEC’s Technical Property Management (TPM) team was given 36 contracts for complex construction measures at central locations.

Credit: Oxygen

OXYGEN APPOINTS STÄRKA TO BOOST NATIONAL EXPANSION

The UK’s indoor family activity brand, Oxygen, has appointed Stärka, the leisure real estate advisory business, to support the brand’s expansion throughout the UK. Stärka’s brief is to secure strategically located sites of between 1,858 sq m to 2,787 sq m owned or managed by landlords that are looking to provide a unique experience for their customers and visitors.

Credit: Left: HyperIn | Right: google

NEW RETAIL REAL ESTATE DATA FROM HYPERIN SHOWS HOW SHOPPING MALL TENANTS ARE INCREASINGLY ATTRACTING CUSTOMERS WITH GREEN ADS

Finnish retail real estate tech company HyperIn’s latest mall retailer data shows that sustainability-related tenant offers have risen significantly in 2022, with the word green appearing in up to four times as many offers over the last year. The trend is an indicator for retailers on ad targeting, pointing towards an increasing share of ads for green products and experiences.