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credit: Kaufland
credit: Kaufland

Successful start in Eastern Europe: and on course for growth

At the beginning of this year, Kaufland Marktplatz was for the first time launched outside of Germany. In Slovakia, has already climbed to the top position in the marketplace website ranking. In the Czech Republic, over 4,000 retailers already offer their products on

Since its launch in February, the number of products on the Kaufland marketplace in Slovakia has increased tenfold. More than 5.7 million products are now offered by 3,800 retailers in over 6,400 categories. According to the Similarweb data platform, the Slovakian marketplace is already attracting the most visitors in the marketplace environment, relegating long-standing marketplace players to subsequent places. In the Czech Republic, the Kaufland marketplace was launched in April.

Currently, more than five million articles from around 4,000 retailers can be found on Around a quarter of the retailers come from their own country. Every month, the Kaufland marketplace records 5.5 million visitors in the Czech Republic.

According to surveys, 77 percent of Slovakian and 72 percent of Czech customers are already familiar with Kaufland’s online marketplaces. The absolute top sellers in the product range in recent months have been pools and paddleboards, but products in other categories such as electronics, DIY, kitchen and household, or furniture are also in high demand among customers.