Specials

Placemaking topics that drive the industry

In the past weeks, our team has been on the ground at industry hotspots from Vienna to MAPIC in Cannes, onwards to Dubai and Abu Dhabi, gathering the stories, strategies, and standout innovations shaping the future of our sector. This special edition brings it all together in one immersive read: market intelligence, major developments, bold projects, expert voices, surveys and trends that define tomorrow’s places.
Over the past two decades, the European outlet market has matured from a niche format into a firmly established and resilient asset class within the retail real estate sector. Once regarded as peripheral shopping destinations, outlets now occupy a central role in both consumer strategies and investors’ portfolios.
What will it take in 2025 for an asset to take off? For this special, we asked leading figures in the European retail real estate sector what they see as the most significant current challenges, as well as the solutions needed, for retail assets not just to survive but to prosper.
Across the globe, developers and architects are reimagining what it means to create “retail space.” The projects featured in this special edition, selected by leading industry experts, represent more than just successful developments; they are blueprints for the future of how we live, shop, and connect.
We started 2024 with many uncertainties, and when we look back, hardly anyone wanted to commit to anything concrete. Yet, despite that, the industry clearly closed the year in a better position. To record some of the most important changes, we invited top industry experts from all around Europe to share their insights and outlook on the year ahead of us.
Our cities, shopping centers, retail parks, and outlets are again full of life, energy, and innovation. However, part of the reality is that many retail concepts have disappeared, and many who no longer have their finger on the pulse will go bankrupt. Retailers who can always find answers to consumer needs will survive.
From fashion capitals selling luxury products to bustling marketplaces peddling local goods, the shopping available at certain destinations is a powerful draw for many tourists. Shopping and vacations have always been closely linked. In the same way, the retail and hotel asset classes have always been interdependent.
An exclusive collection of columns and video discussions by Will Odwarka, founder and CEO of Dubai-based firm Heartatwork Hospitality Consulting, and Jonathan Doughty, a leading professional in both the foodservice and commercial property industry, on the topic of F&B and Placemaking.
The model “Shopping Center” worked very well for a long time, but as consumer behavior has changed, so have the requirements of tenants, operators and investors. The obvious task to satisfy customers, business partners and stakeholders is: Get your customers to return to your locations. Clear differentiation and positioning as well as a clear focus on people are crucial.
Repurposing existing properties is a value-adding approach, benefiting both the capital market and users. This is why Union Investment is changing direction for the better by considering the value chain holistically. In a detailed focus topic Union Investment explains the corporate positioning, how they understand transformation, and why it is worth investing in transformation from a financial and social perspective.
The Metaverse is a current megatrend. But, hardly any other topic makes even the most experienced industry experts feel so insecure. The industry needs more knowledge about the mechanisms, opportunities, and examples of applications.