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ACROSS

F&B in Retail Real Estate

How to understand the role of F&B in Retail Real Estate, implement trends and meet challenges.

The F&B sector has become an essential part of every shopping destination. F&B boosts footfall and increases dwell time. Space previously dominated by fashion retailers is now occupied by innovative gastronomic restaurants. The pandemic has only reinforced this trend. Nonetheless, the F&B industry is struggling with major challenges.

THE VITAL ROLE OF FOOD AND BEVERAGE AT MODERN MALLS

The F&B sector has changed significantly in recent years, not only in terms of the size of the market, but also in the variety and quality of the offering. As rents continue to rise in Europe, space previously dominated by fashion retailers is now being occupied by trendy gastronomic restaurants. People have evolved from collecting “things” to collecting “experiences”, and shopping centers have adapted to this change by improving and expanding their gastronomic offerings. Food and beverage (F&B) will play an even more crucial role in the success of retail real estate.

“Value and Quality – That’s What It’s All About”

The biggest challenge facing the F&B industry is the cost of doing business. While the coronavirus has run its course through the markets, operators are struggling to return to profitability in the face of current economic challenges. Ian Hanlon, Director of Coverpoint, explains how the current challenges can be addressed and highlights trends in the shopping center food scene using best practice examples from the industry.

“Invest in people, not just the look”

The European shopping center market overvalues design and investment but needs to pay more attention to atmosphere, interaction, and service, says Will Odwarka. This hurts the centers and especially their gastronomy section. The founder and CEO of Dubai-based Heartatwork Hospitality Consulting explains in his conversation with ACROSS editor Reinhard Winiwarter why excellent, personable service is the prerequisite for everything in the field of gastronomy.

credit: Time Out Market

WE RUN A BUSINESS OF ROCKSTARS

Time Out Market is one of the first food hall concepts in Europe. From Lisbon, it has expanded internationally. The list of interested parties, from cities, operators, and restaurants, who want to be part of this success story is long, but new locations are carefully chosen. Sandy Hayek, CEO of Time Out Market, and Ana Alcobia, VP Iberia, explain the USP of their concept, the criteria they use to select locations and restaurants, and why being a media house at its core is so crucial for their success.

Will Odwarka (left) and Jonathan Doughty (right) in our new video format ACROSS DISCUSS chances and challenges in the F&B industry. /// credit: Will Odwarka, Jonathan Doughty, ACROSS

ACROSS DISCUSS: F&B Insights with Will & Johnny

ACROSS DISCUSS – the new video discussion format from ACROSS. According to the motto “from insiders for insiders,” we examine the top topics in the industry in exciting, entertaining discussion settings.

credit: ECE

SHOPPING CENTERS: FLEXIBLE SPACES FULL OF OPPORTUNITIES

Today, more than ever, a first-class location, excellent management, and continuous further development are decisive for the future of a retail property. In addition to the location-specific sector and tenant mix, the gastronomic offer is crucial for success – as ECE Marketplaces shows.

credit: NEINVER

F&B IS AN ESSENTIAL PART OF THE OVERALL GUEST EXPERIENCE

Customers are seeking a better-quality and more varied offering, expecting to see both international and local options, argues Joan Rouras, Head of Leasing and Retail at NEINVER. For a long time, a neglected topic, F&B in outlets, is taking on a whole new role. NEINVER has taken many steps to offer its guests innovative F&B in addition to a high-quality retail offering.

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THE LEVEL OF EXCELLENCE WE SHOULD STRIVE FOR TODAY AND TOMORROW
Originally developed solely to meet the daily needs of consumers, shopping centers quickly became an asset class. The model worked very well for a long time, but as consumer behavior has changed, so have the requirements of tenants, operators and investors. The obvious task to satisfy customers, business partners and stakeholders is: Get your customers to return to your locations. Clear differentiation and positioning as well as a clear focus on people are crucial.
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