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Site Evaluation with AI & Data Analysis: It’s potential shown by a case study

Innovative AI-supported analysis methods can provide in-depth qualitative insights into existing lifestyles. In a comprehensive case study of a shopping center Oliver Zügel and Steffen Konrath from the AI-company evAI the potential site evaluation has with Artificial Intelligence and Data Analysis.

The Methodology

Semantic analysis of unstructured data and its significance for innovative location evaluation.

Comprehensive Site Evaluation

For the evaluation of a Munich shopping center, the proprietary AI-supported analysis methodology of evAI Intelligence GmbH was applied in a task-specific and industry-specific manner. This case study exemplifies the extensive application spectrum of the innovative analysis method and highlights the difference from conventional location analyses.

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THE LEVEL OF EXCELLENCE WE SHOULD STRIVE FOR TODAY AND TOMORROW
Originally developed solely to meet the daily needs of consumers, shopping centers quickly became an asset class. The model worked very well for a long time, but as consumer behavior has changed, so have the requirements of tenants, operators and investors. The obvious task to satisfy customers, business partners and stakeholders is: Get your customers to return to your locations. Clear differentiation and positioning as well as a clear focus on people are crucial.
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