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ACROSS

SEE-Markets

June 2023

SEE-Markets – Markets with Potential, but only for realists

The Balkan region is one of the most dynamic in the European Shopping-Center industry these days and a great opportunity for investors. This ACROSS Special highlights the region’s strengths, weaknesses, and current developments.

credit: OCM International

SEE: MARKETS WITH POTENTIAL, BUT ONLY FOR REALISTS

Mauro Abruzzese is an Italian retail and shopping center expert who develops projects in Kosovo for OCM International. In this interview, the CEO and Managing Director explains how the individual SEE markets are developing, what makes them different, what the local consumers are like, and what investors should consider before entering the market.

Country Profiles SEE-Markets

Learn about the potential! Country Profiles for Albania, Serbia, Bosnia and Herzegovina, Montenegro, Kosovo and North Macedonia.

credit: BALFIN

DESPITE ALL OF THE CHALLENGES: THE WESTERN BALKAN REGION IS SHOWING GOOD RESISTANCE

The BALFIN Group is the largest shopping center developer and operator in Albania and North Macedonia and is one of the most important groups in the Western Balkans region. As one of the leading investment groups in Southeastern Europe, the Group’s Vice President of Retail, Julian Mane, spoke with ACROSS about the region’s strengths, weaknesses, and current developments.

credit: Sonae Sierra

BRINGING NEW BRANDS TO THE REGION

“Through constant innovation, we can remain at the forefront of the industry and maintain our commitment to adding value to our clients’ assets,” said Cristina Santos. The Managing Director of Property Management of Sonae Sierra talked to ACROSS founder Reinhard Winiwarter about the Prishtina Mall management contract.

credit: MPC

THE SUCCESS STORY OF BEO SHOPPING CENTER: INSPIRATIONAL COMMUNITY CONCEPT

BEO Shopping Center is a best practice example of how to create a meaningful identity for a shopping center. What used to be a ruined factory has become a real community center and an award-winning shopping destination. Nemanja Bućinac, Retail Leasing Director MPC Properties, gives a unique overview of BEO Shopping Center.

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THE LEVEL OF EXCELLENCE WE SHOULD STRIVE FOR TODAY AND TOMORROW
Originally developed solely to meet the daily needs of consumers, shopping centers quickly became an asset class. The model worked very well for a long time, but as consumer behavior has changed, so have the requirements of tenants, operators and investors. The obvious task to satisfy customers, business partners and stakeholders is: Get your customers to return to your locations. Clear differentiation and positioning as well as a clear focus on people are crucial.
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