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THE RETAIL AND HOTEL INDUSTRY – A LONG-LASTING LOVE STORY?

Retail tourism is here to stay. Travelers collectively spend billions of euros every year when they shop. They create jobs, providing income for retailers, craftsmen, and designers. Retail is one of the world’s most diverse industries, shaping every part of the travel experience, and retail tourism is playing a pivotal role in the recovery of the travel and tourism sector, which saw inbound tourism revenues surge by 82 percent in 2022, according to the World Travel & Tourism Council (WTTC). Despite all the challenges brought on by the pandemic, retail tourism remains strong. Furthermore, if tourism and hospitality are to play an important role in the future of retail, then the presence and location of hotels is crucial, experts say. What, however, does the joint potential of the retail and hotel industry look like? This ACROSS cover story analyzes the synergies between the retail and hotel industries.

HOTELS & RETAIL: “THE MOST OBVIOUS CORRELATION CAN BE FOUND IN THE LUXURY SECTOR”

Shopping tourism is on the rise again. International cases have proven that shopping and overnight stays can constitute a profitable symbiosis. Nevertheless, this profitable combination of hotel and retail is still in its infancy in Europe. Christian Buer, Professor of Business Administration and Hotel Real Estate & Financing at Heilbronn University and Founder of the consulting firm Nemis, explains where and how the combination of hotel and retail has the potential for success and why we should focus on the outlet and luxury sectors in particular.

“RETAIL AND HOTELS – SEVEN REASONS WHY LEARNING FROM EACH OTHER WILL LEAD TO AN UNBEATABLE POSITION IN THE FUTURE!”

Retail and the hotel industry – is this a new and innovative topic? Certainly not, but it is always worth rethinking and keeping in mind, says Klaus Striebich, Managing Director of RaRE Advise and Head of the ACROSS Advisory Board. From a traditional real estate point of view, placing a hotel next to retail and vice versa has always been the norm. There has always been enough space on site or on the upper floors and demand from customers has always existed.

Lars Jähnichen, CEO of IPH Group (left); "Das Gerber" center in Stuttgart (right) /// credit: IPH Centermanagement GmbH

Retail And Hospitality: Forced Partnership Or True Synergy?

It is beneficial for real estate developers, investors, retailers and hoteliers alike to explore the potential for collaboration between the retail and hotel sectors, explains Lars Jähnichen, CEO of IPH Group. Some players have already shown how one can benefit from the growth of the other. “Das Gerber” in Stuttgart is an excellent example of the successful revitalization of a former single-use shopping center in the midst of ongoing operations. Today, it features 11 different types of use under one roof – including a hotel.

credit: Zimpfer_Photography, MK Illumination

Synergies Between Retail And Hospitality: Exploring Shopping Tourism And The Rise Of Retailtainment

In recent years, the intertwining of retail and hospitality has emerged as a crucial factor in the attractiveness of destinations. By integrating shopping opportunities with accommodation options, innovative concepts are created that offer unique experiences for tourists and locals. Thomas Mark, President of MK Illumination, explains how recent developments have set new standards for retailtainment.

HOTELS & RETAIL: “THE MOST OBVIOUS CORRELATION CAN BE FOUND IN THE LUXURY SECTOR”

Shopping tourism is on the rise again. International cases have proven that shopping and overnight stays can constitute a profitable symbiosis. Nevertheless, this profitable combination of hotel and retail is still in its infancy in Europe. Christian Buer, Professor of Business Administration and Hotel Real Estate & Financing at Heilbronn University and Founder of the consulting firm Nemis, explains where and how the combination of hotel and retail has the potential for success and why we should focus on the outlet and luxury sectors in particular.

THE RETAIL AND HOTEL INDUSTRY – A LONG-LASTING LOVE STORY?

Retail tourism is here to stay. Travelers collectively spend billions of euros every year when they shop. They create jobs, providing income for retailers, craftsmen, and designers. Retail is one of the world’s most diverse industries, shaping every part of the travel experience, and retail tourism is playing a pivotal role in the recovery of the travel and tourism sector, which saw inbound tourism revenues surge by 82 percent in 2022, according to the World Travel & Tourism Council (WTTC). Despite all the challenges brought on by the pandemic, retail tourism remains strong. Furthermore, if tourism and hospitality are to play an important role in the future of retail, then the presence and location of hotels is crucial, experts say. What, however, does the joint potential of the retail and hotel industry look like? This ACROSS cover story analyzes the synergies between the retail and hotel industries.

Could German retailers’ superior math be their secret weapon?

Unlike English retailers who focus on margin percentages, many German retailers prioritize profit per unit (Deckungsbeitrag), focusing on actual money earned rather than relative percentages. John Brenninkmeijer argues that to optimize assortment decision-making for a store, managers should consider the Dollar Contribution “Deckungsbeitrag” of products and the possible Opportunity Cost incurred when choosing one option over another.

Emre Yıldız, Founder and CEO of Octopus. /// credit: Octopus

OCTOPUS – a physical touch of retail

“Octopus is not just creating technology; we are building an entire ecosystem that mirrors the online world’s interactivity in the physical world, all centered around our screens and the Octopus app. We are crafting an environment where digital engagement is as natural and intuitive as using a smartphone or computer,” explains Emre Yıldız, CEO and Founder of Octopus, in his interview with ACROSS.

credit: Pinterest

Germany´s Stationary Shoe Retail Market Is Growing

The subdued consumer sentiment is also evident in the footwear market, where the gap between private consumer spending and spending on shoes is widening as consumer prices rise. In 2023, total sales of shoes reached a market volume of 9.6 billion euros, which corresponds to growth of 3.8% in the previous year. These and other findings were published in the new „Branchenbericht Schuhe 2024“ (“Shoes 2024 Industry Report”) by IFH Köln in collaboration with BBE Handelsberatung.

“Retail And The Hotel Industry” – A Profitable Partnership For The Benefit Of All? /// ACROSS Retail Talk: June 18th, 2024, 4 PM (CET), ONLINE/ZOOM

Three years after the coronavirus pandemic, people are traveling again. City trips are particularly popular. This trend is also boosting retail at tourist locations. If tourism and hospitality are to play an important role in the future of retail (and they must), then the presence and location of hotels is crucial. The combination of hotel and retail sectors offers many opportunities. Nevertheless, the two asset classes have hardly been connected to date.

Susan Hagerty Bonsak, CEO of Placewise.

OUTLETS: A WIN-WIN FOR CONSUMERS AND RETAILERS

“In reading up for this commentary on outlet malls, I was surprised to learn that the concept has been around for a surprisingly long time, especially in the US”, states Susan Hagerty Bonsak, CEO of Placewise.

ACROSS RETAIL TALK: INVESTORS’ VIEW ON THE PLACEMAKING INDUSTRY – “The window for opportunities is wide open”

“The money is there but is selective” – There are and will always be investments in retail real estate. Investing in retail real estate is particularly attractive since the industry has come through the crisis faster than other asset classes. In the latest ACROSS Retail Talk, “Euphoria, a new dawn, or more of the same?” sheds light on the investor’s perspective for 2024, a high-caliber panel concluded: There are more opportunities than ever, not only in the CEE-market, but also in so called struggling markets like Germany and Spain.

credit: HASLINGER RETAIL REAL ESTATE CONSULTING

GENERAL RULES DO NOT APPLY ANY LONGER TO THE RETAIL REAL ESTATE INDUSTRY

Shopping centers with high vacancy rates vs. booming outlets – so why not combine shopping centers and outlets? Haslinger Retail Real Estate Consulting is doing just that in St. Augustin, Germany: Huma World is a hybrid center with an outlet on the upper floor and a classic shopping center offering on the lower floors. In short, it is a weatherproof outlet with many restaurants and extended services. Michael Haslinger explains the advantages for brands, owners, and customers and why hybrid centers are not cure-all for the struggling shopping center sector.

credit: Christian Alexander Kuntze

Decoding Success: Top 5 Mistakes to Avoid in Retail Store Expansion

“Investors and Retailers often want too much too soon.” Christian Alexander Kuntze, the founder of NEXXT IN RETAIL, critically examines the expansion strategies of large and small companies. He explains the biggest mistakes made during expansion and how start-up businesses can avoid them. His most important advice before any expansion is: Know your DNA!

Manuela Lindlbauer, Owner of Lindlpower Personalmanagement. /// credit: Lindlpower Personalmanagement

Focus on People – How Attractive Is It to Work in Retail?

The labor market situation in the European retail sector has continued to worsen. Meanwhile, companies are under increasing financial pressure, consumer sentiment is declining, and online retail is gaining strength, explains Manuela Lindlbauer, Owner of Lindlpower Personalmanagement. A perfectly legitimate question remains: Why would anyone consider a job in retail today? Urgent solutions are needed when it comes to HR policy in retail, or are AI and robotics the answer?

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Shaping Spaces: Top Placemaking Projects of 2025
Across the globe, developers and architects are reimagining what it means to create “retail space.” The projects featured in this special edition, selected by leading industry experts, represent more than just successful developments; they are blueprints for the future of how we live, shop, and connect.
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