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In an age where businesses and consumers get bombarded with digital communications, relevant information must get to people at the right time. Any mall business that sends generic messages to its tenants or shoppers will quickly lose their interest. Digital platforms are fundamental to improving the performance of shopping malls and their tenants.

The outlet channel performs well – whatever the economic environment. Otto Ambagtsheer, CEO of VIA Outlets, is convinced that the industry’s success story will continue. Therefore, VIA Outlets will not only focus on organic growth, but on further acquisitions as well, keeping an eye on the development from the ground up. He is also convinced that omnichannel is the right way forward for the outlet industry in the long term.

Festive lighting and seasonal decorations remain key to creating the right ambience and attracting visitors during the holiday season. By collaborating with a sustainably-minded festive lighting supplier that offers creativity, innovation, and experience, centers can achieve two objectives: They can support internal sustainability targets and maintain their positions as vibrant community hubs.

“Real estate is a long-term business so many of the challenges are long term in nature too,” states Rüdiger Dany, CEO of NEPI Rockcastle and member of the ACROSS Advisory Board in the latest “Industry Outlook 2024”.

Despite a challenging market environment across the board, the Tyrolean lighting artists from MK Illumination were able to achieve some real highlights this year. With revenue estimated at 165 million euros, the globally active company will have had the most successful year in its history once again.

“Multi Germany feels small and agile, but it enjoys all the advantages of a large group,” says Jörg-Michael Zimmermann. In Zimmermann, Multi has hired a new Head of Germany who, as a result of his mix of experience can take a 360-degree view of retail real estate. His motto is: “There are neither good nor bad locations. Every asset has specific challenges for which individual solutions need to be found.”

Frequency, length of stay, atmosphere – there are many reasons why gastronomic offerings are an essential part of retail. Olaf Hohmann, Head of Retail Gastronomy Research at the EHI Retail Institute, uses Germany as an example to show the development, trends, and potential of retail gastronomy.

Full occupancy of the Görtz Palais am Neuen Wall has been achieved. The range of restaurants and retail outlets has been expanded and innovative developments are being driven forward. A modern bicycle garage will open this year.

Susan Hagerty Bonsak is the new CEO of Placewise and, in this role, one of the recent members of the ACROSS Advisory Board. She strongly believes in footfall and the future of physical malls. In her first interview with ACROSS, she shares her view on the European shopping center industry, the importance of data connected with technology, and why a collaborative focus of all stakeholders is so important.

In Pragma Consulting´s latest Pulse Global Survey, consumer behavior was again at the center of attention. This time, respondents were asked about their shopping habits, and reasons for shopping in a physical store. The results reveal that for customers – besides location and proximity – shopping experience continues to be the most important factor for visiting physical stores.

In the heart of Riga, a revolution in retail festivity is unfolding. Spice Riga, a leading shopping center, is transforming into a breathtaking Christmas paradise, thanks to a groundbreaking collaboration with MK Illumination. This bespoke project, planned for 2023–2025, is not just a decoration initiative, but a reimagination of the shopping experience during the most wonderful time of the year.

After the extended Eurovea waterfront that includes Slovakia’s first skyscraper and the success of debut London projects, now J&T REAL ESTATE (JTRE) present Downtown Yards – a truely community orientated mixed use project.

In its 25th anniversary year, the Designer Outlet Parndorf celebrates the most successful year in the location’s history. ACROSS spoke to Mario Schwann, General Manager Designer Outlet Parndorf, about the return of international visitors, why maximum service orientation almost like in a first class hotel is the be-all and end-all, and what trends and developments are taking place at the location.