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Following the acquisition of EOD, Paul Valentine and Groundies, Weltbild continues to position itself in the area of sustainability with Vamos and Fitz & Huxley

With the “House of Brands”, the Augsburg-based company is creating its own direct-to-consumer brands in the categories Books & Media, Home & Living, Garden & Nature, Health & Wellness, Children & Family and Sustainability & Resale.

At the end of January 2024, the Weltbild D2C Group will take over the Vamos brand, which was part of the Klingel Group for over 35 years. For Klingel, this is another successful brand transaction in the ongoing self-administration proceedings. The transaction was unanimously approved by Klingel’s creditors’ committee.
Vamos stands for healthy footwear in various designs and is sold in the DACH region as well as in the Netherlands. The range includes comfortable shoes for men and women that are perfectly tailored to the shape of the wearer’s feet. The range also includes care products for shoes, bags, purses, belts and gloves. The acquisition of Vamos strengthens the multi-channel provider Weltbild’s commitment to the health segment – in July 2023, the Group acquired the barefoot shoe brand “Groundies”.

Credit: Groundies (left) // Vamos (right)

The brand portfolio has now been expanded with Fitz & Huxley. Founded in Berlin in 2015, the brand stands for minimalist, trend-independent design with a Berlin spirit. The label does not want to be part of disposable fast fashion and instead uses high-quality natural and sustainable materials to create long-lasting products that are produced in a socially and ecologically responsible way.

Lars Meßmann, founder of Fitz & Huxley: “We are delighted that Fitz & Huxley has found a partner in the Weltbild D2C Group whose sales strength will give us access to over 20 million customers of the Group and expand the sustainable segment with our products.” Following the takeover, the brand will continue to be managed at the Berlin location and the founder Lars Meßmann will develop further products together with Weltbild CEO Christian Sailer.

Credit: Fitz & Huxley

The Weltbild D2C Group with its brands Weltbild, teNeues, Kinderwelt tausendkind, Paul Valentine, Groundies, Gärtner Pötschke, Orbisana, Jokers, bü, D2C digital and D2C ReCommerce is one of the largest multi-channel retailers of media and non-media products in the DACH region. The Weltbild brand acts as a multi-channel provider (catalog, online, stationary stores and social media) and enables shop-in-shop strategies for own brands as well as brands of cooperation partners with complementary product ranges. Weltbild creates themed worlds for its customers that combine publishing products and a selected non-media range. Weltbild has been named “Customer Service of the Year 2024” in the mail order category. Turnover of around 500 million euros was reported in 2022.


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