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VIA Outlets has successfully placed the issuance of €600 million senior unsecured fixed rate green bonds due 2028. The issuance was 6x times oversubscribed attracting 190 orders from institutional investors for €3.6bn. The bonds have a 7-year maturity and an annual coupon of 1.75%.

Germany is known as a land of bargain hunters; hardly any customers are as price sensitive as Germans. It is therefore all the more astonishing that Germany has the fewest outlet centers in Europe. For every 1,000 inhabitants, there are 2.6 square meters of retail space – Austria has 8.3 square meters, Great Britain 8.6 square meters and Italy, the frontrunner, 9.1.

Icon Outlet has revealed it experienced a record-setting August across three key metrics compared to the same month in 2019. Sales increased by 24%, average transaction value grew by 11%, and footfall rose by 10% versus the same benchmarks in August 2019.

VIA Outlets has unveiled a new corporate branding following an extensive rebranding undertaking. The new branding clarifies VIA Outlets’ brand purpose as redefining the outlet shopping experience and refocusses its mission and brand experience towards digital transformation and sustainability, which will sit alongside the company’s 3 R’s strategy of remodelling, remerchandising and remarketing.

“In some cases, schemes are trading at the same or even higher sales densities than previous years and, in many cases, better than pre-pandemic, 2019 levels.”

Opening of the first outlet at the crossroads of East and West on track for Autumn 2022, celebrating the official groundbreaking ceremony on September 8, hosted by the Government of Georgia in the presence of Prime Minister Irakli Garibashvili.

“We are focusing on our customer journey under the theme of the Italian Dolce Vita – to bring out the best of Italy to our international visitors, and the best of the world to Italy, through fashion, hospitality, culinary experiences, art and design.”

VIA Outlets announces the launch of its new, sustainable pop-up initiative to be called the ‘Re.Love’ pop-up store. The concept is part of VIA Outlets’ wider strategy with the ambition to go “Beyond Sustainable” and create an even more positive and regenerative approach to outlet shopping. It will be the first ever pop-up store from VIA Outlets offering sustainable collections and initiatives from existing brands and new brand partners.

Merkal Calzados lands at La Torre Outlet Zaragoza to enrich the offer of the centre, which already has other globally recognized shoe brands such as Adidas, Reebok, Puma, Rockport or Skechers. The Spanish firm comes to the outlet complex to surprise in its 500 square meter store and starts with an opening promotion of 20% discount for purchases over 40 euros.