Premier Outlet Center Budapest Credit: ROS
Ticker

Premier Outlet Budapest Appoints Coniq to increase customer engagement

Coniq to design and launch a new omnichannel loyalty programme for Hungary’s leading outlet village.

Hungary’s largest and retail destination, Premier Outlet Budapest, managed by ROS Retail Outlet Shopping, has chosen Coniq to increase the frequency of shopper visits, basket size, and sales with a modern customer experience-based loyalty programme to be launched by December 2021. 

Premier Outlet Budapest will leverage Coniq’s Total Customer Engagement Platform and its suite of fully integrated technologies as the single source of understanding, engaging and influencing the behaviour of shoppers before, during and after they visit the outlet’s 90 national and international fashion, sports, outdoor and lifestyle brands.

“After extensive market research, we chose Coniq for the simple fact that the company has the industry’s most successful track record of powering loyalty programmes at the best performing outlet centers in Europe,” said Csaba Imre, Center Manager, Premier Outlet Budapest. “Consumer attitudes and preferences for shopping have changed drastically over the past 18 months, so we must enhance our ability to know, anticipate and interact with customers using the proven state-of-the-art digital engagement platform from Coniq.”

Data collection and analysis to optimize offer

Coniq’s IQ platform will enable Premier Outlet Budapest’s marketing, leasing and operations teams to collect, analyse and use customer data to segment shoppers based on attributes such as demographics, shopping behaviour including in-store transactions, real-time geolocation, visit frequency and customer lifetime value. This will allow them to send highly personalised offers and content in real-time via multiple touchpoints, including in store, mobile app, website, social and email. 

The teams will also have access to end-of-day sales data, and other insights collected from in store and online touchpoints to continually assess and improve the effectiveness of the new loyalty program and marketing campaigns. In addition to this, the center will launch its first customer-facing app, further appealing to all visitor demographics.

“We are excited to be working with ROS Retail Outlet Shopping in Hungary to help Premier Outlet Budapest continue to exceed the expectations of customers when they visit,” said Ben Chesser, CEO of Coniq, The Total Customer Engagement Company. “Coniq’s mission, and track record of bringing the full digital capabilities of online retailers to the physical world, is enabling forward thinking organisations to respond faster and more effectively to shifts in consumer preferences, resulting in creating more value for operators and retailers.”

Premier Outlet Budapest is the second ROS Retail Outlet Shopping destination to deploy Coniq’s digital platform, with Designer Outlet Soltau in Germany having launched its new CRM and marketing programme in June 2021.  

Sign up for our ACROSS Newsletter. Subscribe to ACROSS Magazine.

Ticker MORE

Titanium acquires Ozols shopping center in Riga

The asset was exited by KS Holding to Titanium Baltic Real Estate. The former shopping center Galerija Azur was acquired by the seller in 2016 and redeveloped over three years, then opened under the new name Ozols.

Coniq develops new loyalty programs for Reem Mall in Abu Dhabi

Coniq announced their partnership with Reem Mall (Abu Dhabi) to develop innovative engagement and loyalty programs for unique customer journeys backed by the latest data science, especially for the GCC market.

FCR buys 26, 000 sq m shopping center in Eisenach

FCR Immobilien AG has acquired a shopping center in Eisenach, Thuringia, with a sales area of approximately 26,000 sq m as part of the continuous expansion of its portfolio.

Debenhams.com opens first UK store in Manchester Arndale

Manchester Arndale announced that fashion retailer Boohoo has opened its first Debenhams.com beauty store at the center.

Trafford Center launches Tinsel Town outdoor experience for festive period

Manchester’s Trafford Centre created a festive outdoor experience with Tinsel Town, following the recent Summer Social and Spookfest events.

400th Primark store opens in Italy

Primark opened its 400th international store in Sicily (Italy) today, which now totals eight fashion outlets in their Italian portfolio.