Designer Outlets Wolfsburg has been a partner of the Bundesliga soccer team for many years and is now intensifying its cooperation as an outfitter. This season, they have chosen a collection from the Van Laack brand. Additional label presence is provided by presenting the results from the other stadiums on video walls during the home games in the Volkswagen Arena, as well as TV-relevant advertising on the LED boards.
Strong neighbor on the Mittelland Canal
In addition to the physical proximity, the two Wolfsburg flagships are now also growing closer together. “We have enjoyed a long-standing, trusting relationship with Designer Outlets Wolfsburg. We are all the more pleased that we have been able to expand this partnership even further and now start the Champions League season well equipped and, above all, also top styled,” says VfL Managing Director Michael Meeske.
Opened in 2007, the outlet center in the immediate vicinity of the Volkswagen Arena offers a wide range of over 90 international designer brands in the heart of Wolfsburg. At the center, unique architecture meets modern ambience. Visitors can expect a variety of events: from live stream shopping online to on-site shopping experiences.
“We are proud of the partnership. VfL Wolfsburg is an important figurehead in the city as well as in the region and accordingly a perfect partner for us”, said Center Manager Michael Ernst.