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Magdalena Chachulska is Asset Management Director at NEINVER Poland. /// Images: NEINVER

FACTORY: How To Remain The Market Leader In Poland

FACTORY, the Polish outlet brand managed by NEINVER, is not only an awarded outlet brand but also a success story. ACROSS spoke with Magdalena Chachulska, Asset Management Director NEINVER Poland, about the portfolio, developments, specifics about the Polish market and what needs to be done to remain the market leader in 2024.

credit: Ken Gunn Consulting

EUROPEAN OUTLET RANKING 2023/24: STRONG GROWTH THROUGH EMPOWERED ASSET MANAGEMENT

There are 211 major outlet centres in Europe. Differences in brand line up have created a clear performance hierarchy of sites, which is widely understood by outlet professionals, states Ken Gunn in his lastest European Outlet Ranking. It is possible to use this hierarchy to profile brands by the performance quality of their locations and ultimately rank outlet centres by the strength of brands present.

credit: HASLINGER RETAIL REAL ESTATE CONSULTING

GENERAL RULES DO NOT APPLY ANY LONGER TO THE RETAIL REAL ESTATE INDUSTRY

Shopping centers with high vacancy rates vs. booming outlets – so why not combine shopping centers and outlets? Haslinger Retail Real Estate Consulting is doing just that in St. Augustin, Germany: Huma World is a hybrid center with an outlet on the upper floor and a classic shopping center offering on the lower floors. In short, it is a weatherproof outlet with many restaurants and extended services. Michael Haslinger explains the advantages for brands, owners, and customers and why hybrid centers are not cure-all for the struggling shopping center sector.

credit: MAGDUS

“OPTIMIZATION AND RENEWAL ARE THE KEY STRATEGIES FOR ALL OUTLET PLAYERS”

All outlet players have worked hard to improve their attractivity, engage new retailers, offer more exciting Food & Beverage formats, provide more premium hospitality services and realize strong marketing campaigns, states Caroline Lamy, CEO of Magdus and the CL Outlet Consulting company. In this interview, she gives an overview of the European Outlet market.

credit: Christian Alexander Kuntze

Decoding Success: Top 5 Mistakes to Avoid in Retail Store Expansion

“Investors and Retailers often want too much too soon.” Christian Alexander Kuntze, the founder of NEXXT IN RETAIL, critically examines the expansion strategies of large and small companies. He explains the biggest mistakes made during expansion and how start-up businesses can avoid them. His most important advice before any expansion is: Know your DNA!

credit: MK Illumination, AM Experience Group.

MK Illumination Acquires AM Experience Group: A Strategic Move For Diversification And Growth In Iberia

MK Illumination, the global leader in festive decorative lighting, headquartered in Innsbruck, Austria, has announced the successful acquisition of 100% of the capital of AM Experience Group. This strategic move, finalized on January 30, represents a significant achievement for MK Illumination, positioning the company for enhanced diversification and business growth in the Iberian region.

credit: Pragma

“Data Continues to Be the Gateway to Better Consumer and Catchment Insights”

Shopping center investors and managers are increasingly concerned about the role of their assets, the value and experience they deliver, and how they can resonate in a digital age, argues James Miller, Director of Pragma. Therefore, the overriding focus for shopping centers in 2024, continues to be renewal and adaptation on the basis of accurate consumer research and insights.

Ušće Shopping Center, Belgrade; Serbia. /// credit: MPC Properties

MPC Properties: UŠĆE Shopping Center Plans Redevelopment

UŠĆE Shopping Center, jointly owned by MPC Properties and Atterbury Europe, has announced its ambitious redevelopment project to elevate the shopping experience. The project, set to revamp the center’s infrastructure and offerings, promises to blend exciting new features with modern amenities, solidifying its position as a hub for leisure, socializing, and shopping.

ACROSS Outlook 2024 (left), Andrew Sparrow (right) /// credit: ACROSS, Workman LLP

OUTLOOK 2024: “Placemaking As A Conduit For Change”

“We are seeing a much greater focus being placed on delivering quantifiable, and measurable, social value progress within individual placemaking schemes,” states Andrew Sparrow, Director of Activate at Workman LLP, in the latest “Industry Outlook 2024”.

credit: Kaufland

“For Us, Service Means Clarity, Efficiency, and Simplicity”

For a major international player like Kaufland, maximum customer orientation means continuously increasing the efficiency of the shopping experience for customers who know what they want and providing support to customers who are undecided – and creating physical and digital spaces in which to meet and exchange ideas. Angelus Bernreuther, Head of IR at Kaufland Stiftung & Co. KG, explains how Kaufland uses technology to personalize its stores and individually address customers.

Jens Hausmann, Managing Director Groß & Partner (left), and Christian Funk, CEO, Compass Group Germany (right) /// credit: Groß & Partner

Frankfurt Is To Get A Grandiose Food Hall

The Compass Group has been won as the operator of the Foodhall in the new FOUR Frankfurt city quarter. Food Affairs GmbH, a company of Compass Group Deutschland GmbH, intends to curate the approximately 3,000 sq m space according to international standards and develop it into one of Frankfurt’s top food addresses.

ACROSS Outlook 2024 (left), Romina Jenei (right) /// credit: ACROSS, RegioPlan Consulting

OUTLOOK 2024: “The Show Must Go On”

“There is a unique opportunity for those who stand out, pioneer innovative concepts and set trends,” states Romina Jenei, CEO of RegioPlan Consulting, in the latest “Industry Outlook 2024”.

credit: heidemarie kriz

EuroCis 2024-Go beyond today! Summary

Great performance at EuroCis 2024: Presentation of the reta Awards in five categories and glamorous presentation of the Science Award to three prize winners.

2024 Will Mark the Gradual Resurgence of Transaction Markets

In historical comparison, 2024 may be another relatively quiet year for transactions, says Steffen Hofmann, Managing Partner at ambas. However, the prospect of more moderate interest rates means that a number of players are taking a much more positive view of the future. It will also be a year of clarity: Motivated sellers will place highly interesting properties on the market and apply a deal-oriented negotiation approach. For investors, the entry price is not the only thing that matters – the ability to invest in sustainable properties does as well.

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THE LEVEL OF EXCELLENCE WE SHOULD STRIVE FOR TODAY AND TOMORROW
Originally developed solely to meet the daily needs of consumers, shopping centers quickly became an asset class. The model worked very well for a long time, but as consumer behavior has changed, so have the requirements of tenants, operators and investors. The obvious task to satisfy customers, business partners and stakeholders is: Get your customers to return to your locations. Clear differentiation and positioning as well as a clear focus on people are crucial.
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