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ACROSS-Research Section

Find an extensive list of research studies from all areas of the placemaking industry. We are working to ensure that this section continues to grow.

Nove Lido, residential area design. /// credit: JTRE

Nové Lido Aims For Carbon Neutrality: Bratislava’s Enlarged Urban Center Targets High-Quality And Healthy Living

The Nové Lido urban district aims to rejuvenate the area between Old Bridge and Apollo Bridge in Petržalka – a project with ten years of planning that will expand Bratislava´s city center on the Danube’s right bank. This will build on the area’s historical identity, while also setting new ecological and community standards for Slovakia and CEE. Ongoing BREEAM Communities International certification confirms our commitment to sustainably develop this zone in the heart of the city.

The Swiss Council Market Report 2024

The revival of Swiss shopping centers – shopping centers that combine shopping convenience and experience offer the highest added value.

“Value and Quality – That’s What It’s All About”

The biggest challenge facing the F&B industry is the cost of doing business. While the coronavirus has run its course through the markets, operators are struggling to return to profitability in the face of current economic challenges. Ian Hanlon, Director of Coverpoint, explains how the current challenges can be addressed and highlights trends in the shopping center food scene using best practice examples from the industry.

With their baumhouse projects, Dietmar Reindl (right) and Alexander Rössler (left) want to combine retail locations and housing sustainably and affordably. /// credit: baumhouse, ivanashoots

baumhouse: The mission is to combine retail locations with affordable and quality living space

With their baumhouse projects, Dietmar Reindl and Alexander Rössler want to combine retail locations and housing sustainably and affordably. They define affordable with rents 20% below the market level. They are planning high-quality, sustainably designed residential complexes above retail buildings. Furthermore, they explain to ACROSS what their motivation is, what social change they would like to help shape, and, above all, where the added value for investors lies.

“Value and Quality – That’s What It’s All About”

The biggest challenge facing the F&B industry is the cost of doing business. While the coronavirus has run its course through the markets, operators are struggling to return to profitability in the face of current economic challenges. Ian Hanlon, Director of Coverpoint, explains how the current challenges can be addressed and highlights trends in the shopping center food scene using best practice examples from the industry.

credit: Union Investment

“RETHINKING THE VALUE CHAIN”

Repurposing existing properties is a value-adding approach, benefiting both the capital market and users. Union Investment is changing direction for the better by considering the value chain holistically. Managing Director Henrike Waldburg explains the corporate positioning and why it is worth investing in transformation from a financial and social perspective.

Technology is the main power to support RE achieving ESG goals.

Real estate (RE) is the world’s most significant store of wealth. It is more valuable than all global equities and debt securities combined, and almost four times that of global GDP. The value of all the world’s real estate reached 326.5 trillion US-Dollar in 2020.

“Reaching a wider audience and seizing new marketing and sales opportunities.“

“The rapid change in the world now necessitates being more than an observer and follower; it requires rapid implementation,” states Yurdaer Kahraman, FIBA CP CEO and Member of the ACROSS Advisory Board. Therefore, he values the Metaverse as an engaging way to reach a younger, digitally connected consumer audience. He shows the perspective of a company that took the metaverse path very early.

Ton van de Grampel, Chief Human Resources Officer at Redevco and Marrit Laning, Chief Strategy & Innovation Officer at Redevco.

REDEVCO: SOCIAL KPIs NEED TO BE BROADENED TO DEEPEN THE PARTNERSHIP WITH THE PLANET

New times and challenges lead to new official guidelines: Redevco has redefined its mission statement in order to lead the transformation of cities to ensure that they are sustainable and liveable, in line with the company’s goal of contributing to the health and well-being of people and the planet. In this joint interview, Marrit Laning, Chief Strategy & Innovation Officer, and Ton van de Grampel, Chief Human Resources Officer, discuss the key objectives and explain why social KPIs need to be added.

credit: HBB

VIKTORIA KARREE BOCHUM: CITY AND NEIGHBORHOOD IN HARMONY

A commercial district that combines several uses is being built in the middle of the German city of Bochum. HBB explains the challenges and restructuring of department stores, using this mixed-use development as an example.

Credit: RX France

MIPIM LAUNCHES ROAD TO ZERO AREA

MIPIM, the world’s largest international real estate event, has launched the Road to Zero Area to accelerate the transformation of the built environment towards a more sustainable model. The new dedicated 400 sq m zone will combine exhibition, networking, and conference space, focusing on practical methods to decarbonize the real estate industry.

Credit: Left: HyperIn | Right: google

NEW RETAIL REAL ESTATE DATA FROM HYPERIN SHOWS HOW SHOPPING MALL TENANTS ARE INCREASINGLY ATTRACTING CUSTOMERS WITH GREEN ADS

Finnish retail real estate tech company HyperIn’s latest mall retailer data shows that sustainability-related tenant offers have risen significantly in 2022, with the word green appearing in up to four times as many offers over the last year. The trend is an indicator for retailers on ad targeting, pointing towards an increasing share of ads for green products and experiences.

THE ART OF WINNING

As the results came in from 25 independent Solal judges across Europe, the person co-ordinating the results was Alan Thornton, CEO of AL Marketing in London and Head of the European Solal Marketing Awards team. He shares his view on the winning entries and considers what Rodovre Centrum, the winner of eight awards, does right when it comes to outstanding marketing effort.

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THE LEVEL OF EXCELLENCE WE SHOULD STRIVE FOR TODAY AND TOMORROW
Originally developed solely to meet the daily needs of consumers, shopping centers quickly became an asset class. The model worked very well for a long time, but as consumer behavior has changed, so have the requirements of tenants, operators and investors. The obvious task to satisfy customers, business partners and stakeholders is: Get your customers to return to your locations. Clear differentiation and positioning as well as a clear focus on people are crucial.
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