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credit: Adler
credit: Adler

Röther Group Acquires German Fashion Chain Adler

The German fashion chain, which also operates stores in Austria, slipped into insolvency in 2021 and has since been restructured.

The buyer is the newly founded R.Eagle Holding GmbH – R for Röther, Eagle for Adler. The parties have agreed not to disclose the purchase price, according to a press release, while the transaction is still subject to the approval of the authorities.

The Röther Group has been in the fashion business for 50 years and operates 51 fashion parks in twelve German states and Austria. Last year, the Röther Group had already taken over the core business of the insolvent Ahlers Group.

The stores will continue to operate under the Adler umbrella brand. Adler operates around 130 stores in Germany and other German-speaking countries. In 2023, the company generated sales of 296.7 million euros, 11.9% more than in the previous year.


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