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ACROSS

Fashion

credit: H&M Group, ACROSS Magazine

H&M Brands – An Overview

ACROSS´s recent visit to H&M´s headquarters in Stockholm provided a glimpse into the chain´s current plans in the area of market expansion, and its diverse brand image. “Leading destination for style” is the main idea behind H&M, and, by diversifying their offer in homeware, and with their brands aimed at different customer groups, including a business idea of subscription-based shopping experience, they are certainly on the right track.

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