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credit: Prada Group
credit: Prada Group

Prada Shows Strong H1 Performance

Prada Group has reported a strong first-half performance for 2024, with an 18% increase in retail sales and a significant rise in EBIT margin to 22.6%.

The company’s success is attributed to the solid performance of its Prada and Miu Miu brands, with Miu Miu’s sales expected to surpass 1 billion euros this year. Also, Miu Miu’s medium-term sales potential is estimated to reach 2 billion euros.

The Group has also seen double-digit growth across all regions except the Americas, which is showing sequential improvement, which resulted in a net income increase of 26% to 383 million euros for the Group.

Current plans include the company focusing on sustainable growth, with investments in branding, retail excellence, and digital infrastructure, as well as moderating operating expense growth in the second half of the year. The company expects operating costs to moderate, leading to more visible operating leverage.

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