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Susan Bonsak, CEO of Placewise. /// credit: Placewise
Susan Bonsak, CEO of Placewise. /// credit: Placewise

Placewise Group Appoints Susan Hagerty Bonsak as New CEO

Placewise Group has announced the appointment of Susan Hagerty Bonsak as its new Chief Executive Officer, effective October 1, 2023.

With an extensive background in both retail and B2B companies, Bonsak brings a wealth of experience to Placewise Group. She has held several senior leadership and CEO positions in the retail sector, demonstrating a proven track record of driving growth, enhancing operations, and executing successful recovery and turnaround strategies. Bonsak’s international experience has been marked by her ability to adapt and deliver results in markets in Europe, Asia and North America, making her an ideal fit to lead Placewise Group’s global operations.

Bonsak, a US citizen based in Oslo, will leverage her unique blend of international and industry expertise to further cement Placewise Group’s position as the premier provider of proptech solutions for the retail real estate industry. Her exceptional background will be instrumental in driving Placewise Group’s continued expansion and enhancing its value proposition for shopping center clients worldwide with the correct organizational and operational set-up.

Placewise Group, a fast-growing SaaS company, offers a comprehensive technology stack, entirely developed in-house, that covers data management, advanced marketing and segmentation, automation and machine learning, data analysis and visualization, content management, and apps. With 120 skilled employees serving over 1,000 shopping center clients across three continents, Placewise Group’s technology makes a strategic and operational difference for its clients.

Under new management and financial backing, Placewise Group began its global expansion in 2016 and has since established itself as the undisputed market leader within proptech for the retail real estate industry. The company’s unmatched suite of products and technology for the global shopping center industry sets it apart from competitors, showcasing its dedication to innovation and client success.

The company remains market leader in the US market, and with last year´s robust revenue of 140 MNOK, it further cements its position as a key player in the proptech industry.

“We are thrilled to have Susan join us as CEO,” says chair Bente Sollid Storehaug. “Her remarkable track record, international experience and strategic competence make her a perfect fit for Placewise Group as we continue to grow and serve new and existing clients across the globe.”


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