OUTLOOK 2023: “FLEXIBILITY IS THE ORDER OF THE DAY!”

From your point of view, what should the placemaking industry expect in 2023?

“Retail and retail real estate will continue to face economic, social, and geopolitical challenges. Despite the current complex issues the industry is facing, it is proving to be relatively robust.”

What opportunities and challenges do you see?

“Opportunities lie primarily in the realignment of existing retail properties. The revitalization of shopping centers, retail parks, and our city centers will become increasingly important. For many locations and properties, new retail and mixed-use concepts offer significant potential for enhancement.”

In your view, is the placemaking industry facing any fundamental or long-term changes?

“The ESG theme will continue to gain momentum in 2023. In addition to new construction, the focus in particular will be on existing properties, especially with regard to joint efforts to optimize energy efficiency. Here, more than ever, it will be a matter of partnership between tenant and landlord.”

What do you recommend / what are your hopes for the industry and market participants?

“Flexibility is the order of the day for all market participants! As a large supermarket, we are more than happy to support the placemaking industry as a flexible partner in all retail locations: #footfallanchor.”

Angelus Bernreuther

Angelus Bernreuther is the Head of Investor Relationship Management at Kaufland and a Member of the ACROSS Advisory Board.

Read more about expert opinions in our Online Special: “Industry Outlook 2023”.