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expert opinion

“Placemaking is the art of shaping a special destination and making an emotional connection with the visitor during his on-site experience,” states Steffen Hofmann, Managing Partner at ambas Real Estate GmbH, and Member of the ACROSS Advisory Board, in the latest “Industry Outlook 2024”.

“The outlet sector has demonstrated it has its eye firmly on the ball, as well as the capacity to anticipate, be agile, flexible and ready to meet whatever changes come next,” states Daniel Losantos, CEO of NEINVER, and Member of the ACROSS Advisory Board, in the latest “Industry Outlook 2024”.

“The fundamental change awaiting the Placemaking Industry is a shift towards exceptional agility and adaptability, driven by AI and ML,” states Markus Porvari, President and CEO at HyperIn, and Member of the ACROSS Advisory Board, in the latest “Industry Outlook 2024”.

“Opportunities will come if we develop strategies to change the rhythm of our assets, from a ‘shopping rhythm’ to a ‘community rhythm’,” states Ibrahim Ibrahim, Managing Director of Portland Design, and Member of the ACROSS Advisory Board, in the latest “Industry Outlook 2024”.

“ESG and digitalization are here to stay and will have a continuous and long-term impact on how retail real estate is operated,” states Angelus Bernreuther, Head of Investor Relationship Management at Kaufland, and Member of the ACROSS Advisory Board.

“Placemaking does not have to be a complex configuration of multiple uses, but one that is seen as being in harmony with the people it wants to serve,” states Chris Igwe, Global Retail Expert, and Member of the ACROSS Advisory Board, in the latest “Industry Outlook 2024”.

“Investors are increasingly following high-quality, sustainable, and innovative assets that can provide unique and modern customer experiences,” states Christine Hager, Director of Property Management for Sonae Sierra in Germany, in the latest “Industry Outlook 2024”.

“Consistent (growth) performance is returning, but mainly for businesses and entities that truly stayed focused on relentlessly adapting and readapting,” states Henrik Madsen, Chief Executive & Transformation Officer at HMJ International Services Ltd., and member of the ACROSS Advisory Board in the latest “Industry Outlook 2024”.

“Focusing on the guest experience is central to outlet centres’ outperformance,” states Otto Ambagtsheer, CEO of VIA Outlets, and member of the ACROSS Advisory Board, in the latest “Industry Outlook 2024”.

“Real estate is a long-term business so many of the challenges are long term in nature too,” states Rüdiger Dany, CEO of NEPI Rockcastle and member of the ACROSS Advisory Board in the latest “Industry Outlook 2024”.

“In the current retail environment, it is the customers’ expectation for personalisation, speed, and lower costs that is driving industry innovation,” states Gregory Fonseca, Director of Architecture at BDP and member of the ACROSS Advisory Board in the latest “Industry Outlook 2024”.

“In terms of energy management, technological applications will become a critical success factor when it comes to using lighting, cooling, and air conditioning efficiently and in a customer-oriented way,” states Silvio W. Kirchmair, CEO of umdasch The Store Makers and Member of the ACROSS Advisory Board.