Much emphasis was placed on providing customers with an unforgettable experience. In addition to tennis and golf collections for women, men and children, there is also a large shoe department and an area for fitness collections. Likewise, products can be personalized with special colors and monograms. In the center of the flagship store is an exclusive work of art by the Japanese artist HAYU.
“As we did with Lacoste Arena in Paris, 182 Regent Street reflects our ambition to reinvent the customer experience, offering our communities unique experiences in exceptional and unifying locations. In the same spirit, we are also planning to open a new space in New York in 2024 and in Asia”, said Catherine Spindler, deputy CEO of Lacoste.