Spas and cocktail bars served as a source of inspiration for the design of the new store concept – new products can be discovered and tried out in a pleasant, relaxed atmosphere. Physical experiences are combined with the digital beauty universe, and customers are to be inspired to the maximum. The two H&M Beauty Shops are each located in H&M stores and have their own entrance.
“We are very happy that we can now offer our customers a well-curated beauty assortment that goes hand-in-hand with the fashion we offer. Our goal is to inspire every customer who enters a H&M store, or who shops online at hm.com, to leave with a complete look across fashion and beauty”, says Cathrine Wigzell, General Manager, H&M Beauty.
H&M Beauty’s first flagship store will open its doors on May 4 2023 in Oslo, Karl Johans gate 14, the second store will open on May 25 2023 in Oslo City.