creti: Domy Towarowe Wars Sawa Junior
creti: Domy Towarowe Wars Sawa Junior

UNIQLO to open its first pop-up store in Poland at Domy Towarowe Wars Sawa Junior

The international apparel brand UINQLO is preparing to open its first pop-up store in Poland – in Domy Towarowe Wars Sawa Junior in the centre of Warsaw. The two-storey store in one of the most popular shopping destinations in central Warsaw is set to open this autumn.

UNIQLO is the largest brand in Fast Retailing, a world-leading Japanese group of apparel companies, which had approximately 19 billion US-Dollar for the 2021 fiscal year ending August 31, 2021. “UNIQLO’s presence aligns perfectly with our concept for changes at Domy Towarowe Wars Sawa Junior”, says Scott Dwyer, Group Managing Director Retail at Atrium European Real Estate. “It’s an iconic place that attracts everyone on the lookout for the latest urban trends. By working with brands such as UNIQLO, we’d like to attract a new generation of customers that, no matter how adept at navigating the world of social media and online shopping, still values a genuine relationship with brands and the ability to directly experience the products they offer. Home to many flagship stores and renowned global brands Domy Towarowe Wars Sawa Junior is the perfect place to establish a brand in the Polish market – we are happy that another unique retail brand has chosen Atrium.”

The entire leased area covers approx. 1,500 sq m of space (800 sq m of sales area) over two floors in the Junior building. Currently the premises are undergoing interior design works. “We are extremely pleased to be able to engage with customers in Poland for the first time in person and explain LifeWear – apparel that is created from our Japanese values of simplicity, quality and longevity. The decision to establish a physical presence in this new market builds on our experience of offering customers latest products via the UNIQLO Europe online store. Through our pop-up store we hope to gain a deeper understanding of the Polish market and use learnings to make long-term plans for the future,” adds Taku Morikawa, UNIQLO Europe CEO.

New UNIQLO location is yet another step in the continued evolution of Domy Towarowe Wars Sawa Junior’s retail offer. On 1st of September popular sport brand adidas will open its most innovative and region’s largest store covering 2,400 sq m of space across three floors in Sawa building.

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