The new store spans 850 sq m of sales area and carries special significance within URW‘s portfolio: it is the first UNIQLO location in Germany and only the second in a shopping center nationwide. The opening follows a track record of successful partnerships at Westfield destinations across Poland, France and the UK, extending the collaboration into a major new market.
The opening was accompanied by a full brand activation booked through Westfield Rise, URW’s in-house retail media agency. Mall flags across multiple zones, the 360-degree screen The HALO, and a live taiko drumming performance combined to inspire strong on-site engagement and visibility for the major opening.
For Westfield Centro and its visitors, the arrival of UNIQLO represents a meaningful addition to the destination’s offer. The opening reinforces the center’s position as a leading retail and lifestyle destination in the region, and points to further momentum in the partnership with one of global fashion’s most consistent performers.
