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The first VEJA GENERAL STORE opened in France

For the first time, Veja is offering its customers a unique store experience on around 100 sq m in the Rue de Marseille in Paris.

The Veja General Store is not a conventional sneaker store – rather, this store has a shoemaker’s workshop, a clothing alteration workshop and a curated area with books, socks, stationery and care products. The entire concept is based on the motto of sustainability and the brands on offer have been selected accordingly: DSPTCH, Caran d’Ache, Anonymous Ism, Public Supply or Snow Peak. The electricity required is generated from renewable energies and supplied by Enercoop. The interior is a minimalist mix of wood, concrete, steel and glass.

Customers can use the services seven days a week.



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