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Luxury

The Global RLI Awards are among the most prestigious international recognitions in the field of retail and leisure – which makes the joy even greater for umdasch The Store Makers at winning this year’s award in the category Interior Excellence. The award went to The Georgian, the iconic restaurant in the world-renowned London luxury department store Harrods. It honors outstanding achievements in interior design and execution quality – underlining umdasch The Store Makers’ special expertise in high-end retail.

Luxury is more resistant than any other retail segment – especially in times of crisis. However, consumers are changing. For the new consumer generation, luxury has a new definition. Both brands as well as retailers have to adapt to this development.

“Making luxury accessible to a broader audience is a successful business strategy today,” says Orsolya Hegedüs, partner at Deloitte Austria. In an interview with ACROSS, she explains why luxury is so crisis-resistant, why the segment is growing, and why brands must adapt to a new generation of consumers.